With over 22 years of experience in the industrial equipment industry, I have developed a passion for promoting and selling the Continental Rollo-Mixer, a versatile and innovative rotary drum batch mixer that can handle a wide range of applications. As the President and CEO of Continental Products Corp., I lead a team of brothers and skilled professionals who share my vision of providing high-quality products and services to our customers across North and South America, Europe, and Australia. My mission is to grow our market share, expand our customer base, and enhance our brand reputation, while staying true to our core values of integrity, excellence, and innovation. I also bring a diverse perspective and experience to the team, as I have a background in management information systems and marketing, and a keen interest in web development, online marketing, and video editing.In my current role, I am responsible for overseeing the strategic direction, operations, and financial performance of the company, as well as managing the sales and marketing functions. I also leverage my IT skills and knowledge to create and maintain our multimedia website, optimize our search engine rankings, and produce and upload engaging and informative video content that showcases the features and benefits of our products. Additionally, I travel extensively to present and demonstrate the Rollo-Mixer to potential customers, and establish and maintain long-term relationships with key accounts and industry partners. I use my communication, negotiation, and customer relationship management skills to ensure that we deliver on our promises and exceed our customers' expectations.