As Chief Marketing Officer, I am responsible for overseeing the company's marketing strategies and initiatives across all of its brands in the Philippines and the United States.

In my 1 year stay at Western Union, I was responsible for the following duties and functions:I provided execution and project management support to Western Union executives for key initiatives. Event Management: I coordinated requirements for events, work with events agency to manage execution, management of overall timelines.Procure POS and Premium items: I negotiated with suppliers, quality check/proofread materials, coordinated deliveries and payments, management of timelines.I prepared reports and have documented key projects.I handled internal requirements for projects: e.g. process contracts and SOWs for agencies that will be tapped for the projects assigned, manage project/event budgets by tracking cost estimates and invoices.I did fieldwork which includes agent location visits, competitor scan, event monitoring, field research.

Marketing Strategies:Prepares annual business plan which includes: i. Industry/market landscape ii. Competition iii. Current product performance iv. Sales Targets v. A&PPromotions Management-Conceptualizes consumer promotions to achieve marketing objectives-Coordinated with suppliers regarding the delivery time of promo materialsSpecial Events Management:-Propose special events like village tours, cooking classes, demos, etc. -Coordinated closely with event organizers and suppliers regarding logistics, budget, tasks, merchandising, etc.-Ensures availability of necessary promo materials.Budget Management:-Prepares monthly budget breakdown based on total year’s A&P Budget.-Monitor A&P expenses.Creative Development:-Prepare advertising brief that sets the directions on the development of communications campaign.-Work closely with advertising agencies regarding the development of creative materials, media selection and scheduling.Projections-Prepare annual targets for the brand-Estimate accruals and marketing budget for the year.

Dual Action Blender is a full-service advertising agency that caters ATL, BTL services and specializes in Digital Marketing/Advertising. Clientele includes companies such as Beiersdorf (NIVEA), Jollibee, Perfetti Van Melle (Mentos Gum), Johnson & Johnson, McCormick and Samsung among others.Responsibilities:• Main day-to-day client liaison on assigned accounts and projects.• Traffics work internally within agency departments.• Responsible for deadlines and quality control for agency deliverable. • Procures and liaise with suppliers. • Reports progress and issues to direct supervisor.• Trains and manages junior account staff working on the same accounts and projects.

Responsibilities• Contributes in conceptualization and execution of marketing campaign and events.• Executes minor digital marketing announcements.• Edits and prepare weekly newsletter for sending to clients and customers. • Initiates tie-ups and co-branding efforts.• Seeks sponsorship for events and other marketing efforts.• Attends to event space leasing inquiries.• Traffics and endorses work on event production support team.• Familiar to procurement process of DTI permit for promotions.

Responsibilities* Provide customers and clients with finest coffee drink according to standards.