Design•Designed, edited, and produced viral videos (2.5+ million views) for the YouTube channel, consistently achieving high engagement rates and views.•Created and implemented original motion graphics, video transitions, and dynamic text graphics.•Ensured each episode met the company’s legal requirements, did not violate trademark or copyright laws, and met YouTube monetization requirements. •Collaborated closely with producers, post-production supervisors, and assistant editors to ensure that all video projects aligned with the channel's collective vision; delivered edits from assembly to final cut within 1-week deadlines; ensured all final deliverables met the highest quality standards.

Design•Designed and implemented a pioneering Minimum Viable Product (MVP) for recoveries agent experience, orchestrating the migration from an outdated CRM to the current web product.•Conducted in-depth interviews with agents and facilitated side-by-side sessions to create a comprehensive journey map, effectively defining the scope of the MVP design.•Collaborated seamlessly with product owners, tech leads, and legal staff throughout the design process, ensuring alignment with business objectives, user goals, legal compliance, and risk standards.•Developed an interactive prototype, guiding tech, product, and legal partners through the envisioned experience.User Research•Monitored recoveries agents in biweekly sessions to fully understand their experience and task workflow.•Formulated user journey maps to document the recoveries agent’s process from taking a call through to call completion, incorporating every possible task, i.e., verifying customer identity, adding payment information, and accepting debt payments.Communications•Advocated for the recoveries agents in meetings with product and engineering partners by campaigning for new features in the MVP that would remedy current pain points in the agent workflow and make their tasks more efficient.•Oversaw sprint meetings: briefed product and engineering partners on user research artifacts, wireframes, and high-fidelity prototypes to ensure alignment throughout the project. •Partnered with other departments in weekly cross-functional design meetings to ideate and critique design concepts in banking, credit, and collections verticals.Wireframing / Prototyping•Generated Figma wireframes and a high-fidelity prototype to illustrate the new agent workflow within the Trailblazer MVP; workflow focused on client identity verification and client profile update features within the latest software, as well as a portal button to link the client profile on the latest software back to the outdated legacy system.

Design •Designed the cover art and fashioned the page layout for the book, collaborating closely with the author and the illustrator to convey the themes and personality of the characters through color choice, graphics, and typography. •Photographed and edited portraits of the author for use on the back cover of the book and the book’s website.•Created content for the marketing website and social media, including testimonials, interactive mental health surveys, and Instagram reels; organized an Instagram livestream featuring the author.•Utilized Squarespace to create a multifaceted web platform for the novel’s promotion, including testimonials from readers, an author biography, links to purchase the novel, and a page for mental health resources. Social Media Management •Filmed and edited promotional reels with the author, building an audience following on social media in the weeks leading up to the novel’s release. •Utilized Hootsuite social media management software to develop an automated release schedule for promotional social media content.

Market Analysis •Analyzed the competitive video game league market to identify branding, platform design, and information architecture trends. The data from the market research informed the mood board and style guide design. Design •Coordinated with designer partners, created mood boards, and tested each of our mood boards with crowd-sourced participants off of Reddit. The mood boards that tested the highest dictated our style guide for the website. •Devised a style guide for a new responsive website, documenting the future platform's typography, iconography, layout spacing, color palette, and tone. The style guide would serve as a template for future design systems. •Utilized Figma to design wireframes and a high-fidelity Figma prototype of the company’s redesigned web platform, focusing on the user login workflow, the team profile page, and the weekly matchup dashboard. •Improved brand efficacy by 83% with the web platform re-design.User Testing •Redesigned the company logo to fit branding established through the new style guide. Tested the new logo against the old one with users to confirm it was more effective. •Evaluated card layout designs for the responsive web platform through rounds of A/B testing with league users before proceeding with the design with the best results.