John Castle Email & Phone Number

Los Angeles, CA, US

• Design
• Designed, edited, and produced viral videos (2.5+ million views) for the YouTube channel, consistently achieving high engagement rates and views.
• Created and implemented original motion graphics, video transitions, and dynamic text graphics.
• Ensured each episode met the company’s legal requirements, did not violate trademark or copyright laws, and met YouTube monetization requirements.
• Collaborated closely with producers, post-production supervisors, and assistant editors to ensure that all video projects aligned with the channel's collective vision; delivered edits from assembly to final cut within.

Mclean, VA, US

• Design
• Designed and implemented a pioneering Minimum Viable Product (MVP) for recoveries agent experience, orchestrating the migration from an outdated CRM to the current web product.
• Conducted in-depth interviews with agents and facilitated side-by-side sessions to create a comprehensive journey map, effectively defining the scope of the MVP design.
• Collaborated seamlessly with product owners, tech leads, and legal staff throughout the design process, ensuring alignment with business objectives, user goals, legal compliance, and risk standards.
• Developed an interactive prototype, guiding tech, product, and legal partners through the envisioned experience.User Research
• Monitored recoveries agents in biweekly sessions to fully understand their experience and task workflow.

• Design
• Designed the cover art and fashioned the page layout for the book, collaborating closely with the author and the illustrator to convey the themes and personality of the characters through color choice, graphics, and.
• Photographed and edited portraits of the author for use on the back cover of the book and the book’s website.
• Created content for the marketing website and social media, including testimonials, interactive mental health surveys, and Instagram reels; organized an Instagram livestream featuring the author.
• Utilized Squarespace to create a multifaceted web platform for the novel’s promotion, including testimonials from readers, an author biography, links to purchase the novel, and a page for mental health resources..
• Filmed and edited promotional reels with the author, building an audience following on social media in the weeks leading up to the novel’s release.

Chicago, IL, US

• Market Analysis
• Analyzed the competitive video game league market to identify branding, platform design, and information architecture trends. The data from the market research informed the mood board and style guide design. Design
• Coordinated with designer partners, created mood boards, and tested each of our mood boards with crowd-sourced participants off of Reddit. The mood boards that tested the highest dictated our style guide for the website.
• Devised a style guide for a new responsive website, documenting the future platform's typography, iconography, layout spacing, color palette, and tone. The style guide would serve as a template for future design systems.
• Utilized Figma to design wireframes and a high-fidelity Figma prototype of the company’s redesigned web platform, focusing on the user login workflow, the team profile page, and the weekly matchup dashboard.
• Improved brand efficacy by 83% with the web platform re-design.User Testing