John Chappell Email & Phone Number

New York, Us

PaQuí is challenging the status quo of the tequila market that has become industrial in its production, distribution and market dominance by a handful of powerful brands. PaQuí has become one of the highest rated major tequila brands with a delicious taste profile that stands out with appealing floral aromas, sweet agave fruit, complexity and a smooth finish. And, its authentic Mexican branding signals luxury status and captures the joy of tequila (PaQuí means “To Be Happy” in Aztec). The company had a successful StartEngine campaign in 2020 that was oversubscribed with over $1M raised and is successfully competing in a spirits category that has seen tequila surpass rum and bourbon in case volume in the last few years to become the third largest spirit in the USA.

The agave-based spirits company behind PaQuí Tequila, Tequila Holdings Founder and Principal Owner John Chappell launched PaQuí Tequila in 2018, first in Manhattan as the ultimate test. For the first 2 years, the owner and his one NY market sales director singlehandedly opened 180 plus accounts in the hardest, most competitive spirits market. They achieved sky-high repurchase rates with an 80% repeat rate. Even during Covid, PaQuí has experienced 84% growth in revenue despite the negative impact from restaurant & bar shutdowns and successfully expanded into tequila’s biggest states: CA, FL, and GA. In 2020, Tequila Holdings launched its second brand, an artisanal mezcal called Lejana Y Sola. An ensemble mezcal of Espadin and the rare, wild Cuishe Agave that grows in the mountainside hills of Oaxaca, Lejana Y Sola strikes a beautiful balance of light smoke and sweet agave fruit. The mezcal is at once earthy, spicy and subtly musky with a lingering finish and has been a tremendous hit in the market as well as among the media and drinkers alike.

Old Brookville, Ny, Us

Boston, Massachusetts, Us

The first marketing professional to join the Boston Beer Company, Chappell, worked directly with Jim Koch to double the Samuel Adams business.

Turned around the declining Rolling Rock beer brand to double its peak in sales volume.

Master Of Business Administration (M.B.A.), Mktg

Bachelor’S Degree