Marketing Manager, Healthcare It, Asia
Singapore
• Organized Asia marketing programs (tradeshows, conferences, customer events and promotional campaigns), to generate mind share, grow market share and build heart share. Built a strong foothold in Singapore with ~50% share in HIT imaging solution market • Formalized Asia org-readiness process and workflow to drive consistency and quality control in, i.e. entry into new market, new product introduction, product enhancement • Led China team in commercial innovation project, identifying the needs for customized China Dragon RIS product and developing it locally in 2003. Bundling the Dragon RIS with global PACS to provide complete solution to customers• Designed and executed commercial training program to Asia regional sales and channel partners, to enhance sales effectiveness and drive sustainable business growth• Market assessment and collaboration with target customer for trial test of newly developed solution (Digital Pathology) prior to product launchKey achievements:• Supported regional team to win strategic order for the Cluster-wide Imaging data center in 2006 from Singapore National Healthcare Group (NHG) and phase 1 Imaging data center in 2005 from Hong Kong Hospital Authority• GE Management Award 2003 for pioneering and leading an innovative China (Dragon RIS) ICFC project, creating a significant impact to the business• Honorable mention in GE Six Sigma Recognizing Excellence AwardsConcurrent secondary appointment as China Healthcare IT Business Leader (March 2003 - October 2003)• Restructure China Healthcare IT into a high-performing team, reposition go to market strategy, initiate In-Country For Country (ICFC) project to grow revenue 60%V and margin ~10pts