Managed the P&L by making key investments decisions. Controlled expense budget as well as all purchasing decisions. Spearheaded new product development projects to introduce new category items in health, personal care, as well as facial beauty instruments to Taiwan Led direct report of 5 department heads as well as over 1000 sales associates (including 24 district managers)Report to the board of directors

Spearhead project team to seek out new opportunities across all health and beauty categories, access feasibility , simulate P&L and negotiate for cooperation and launch in the greater China market. Currently co-worked with China Watsons to bring luxury skincare/cosmetics brands from France and Japan to stock their new high end stores. This project is currently scheduled to launch first door in June of 2020.Also continue to sell our environmentally friendly detergents in Omni channels in… Show more Spearhead project team to seek out new opportunities across all health and beauty categories, access feasibility , simulate P&L and negotiate for cooperation and launch in the greater China market. Currently co-worked with China Watsons to bring luxury skincare/cosmetics brands from France and Japan to stock their new high end stores. This project is currently scheduled to launch first door in June of 2020.Also continue to sell our environmentally friendly detergents in Omni channels in Taiwan as well as TMall in China. We will bring our facial wash powder to the European market in 2H of 2020. Show less

Head of own brand development and marketing implementation. Managed products across skincare, cosmetics, personal care, food, health, and general merchandising categories. Responsible for product development, marketing activation, demand forecasting, stock management, supplier relationship, and promotion management. Followed strict group standard for QA and product safety.

key driver to the negotiation and launch of environmentally safe products from Korea and Japan to Taiwan. Launched packaged food, household cleaners, and skincare products in Cosmed, Watsons, major public hospitals, Hola, and major internet shopping channels like Yahoo market, PCHomes, and Momo. Won best selling facial wash product award on the internet channel in 2014~2015.

Head of own brand, private label, and exclusive brands. Developed short and long term product development and marketing strategy. Implemented stringent QA/QC systems to ensure quality and safety. Launched Korean, Japanese, and French skincare/cosmetics products successfully into Taiwan market. Drove +60% growth during my tenure..

Launched NARS successfully in Taiwan within 9 months by formulating launch strategy; recruit brand team, beauty advisers, and sales personnel; channel negotiation; implement store design and layout. Then spearheaded expansion of fragrance distribution through first tier channels. Grew business turnover by more than 3 folds.

Managing Mentos and responsible for retail turnover of equivalent of US$30 million. Developed new flavors, packaging, pack format, and drove sales through seamless integration of TV, internet, and event sponsorship. Also actively promoted brand through channel specific trade promotion activities.

Key driver to the group project which sought to launch reduced harm cigarettes through toxins reducing technology. Conducted field studies and focused groups to study smokers' reactions and preferences to such products and modified our offerings accordingly..

spearheaded joint venture in the US and resulted in the establishment of beauty specialty stores in the malls. Developed product formulations in Japan and marketed and sold in the US.