Direct member programming and communications across owned media channels to educate, engage, and retain our national community supported fishery (CSF) membership increasing customer lifetime value.

Created and led the on time, on target, and on budget execution of the annual Wisconsin community marketing plan, including convening internal teams, agencies, vendors, and resources around strategy, directing programming, setting deadlines, and reporting on membership objectives.

Contracted to build promotional and communication strategy for diverse audiences throughout the Midwest grainshed to build markets for regionally grown small grains and support for regenerative grain farming. My work focused on efforts to redefine mission, vision, guiding principles, brand story, brand promise, brand identity, brand positioning across all audiences, and brand logo.

- Developed sponsorship packages and sponsor activation opportunities for Isthmus event entities. - Ideated and produced social media promotional campaign for Oktobeerfest.- Directed event execution and vendor management for Isthmus event entities (Paddle & Portage, Oktobeerfest) - Managed on-site volunteer staff and sponsor activations for Beer and Cheese Festival with over 5,000 in attendance.

Project lead for a collective of businesses that included agri-tourism (weddings, events, camp), organic CSA program and MOSA certified organic grain rotation in Princeton, IL.Managed general business functions from brand development, marketing, financing and accounting while managing the wedding venue in a historic bank-style barn. Today the collective consists of Edgewood Organic Grains, our MOSA certified organic grain rotation of corn, soybeans, and soft winter wheat or oats. Conservation practices include CRP/CREP, moist soil units/wetlands, native grasses/forbs planting, shelter belts, and filter strips. This promotes wildlife habitat, prevents erosion, increases soil health, and improves watersheds.

Built brand equity, supported product launches, and integrated sales initiatives through promotional marketing programs with emphasis on partnerships with water stewardship, bike advocacy, and sustainable agriculture organizations. Demonstrated competency in these focus areas:Communication Strategy: Recognized trends in lifestyle branding, defined local target audience, created communication plan/media mix for desired audience, and established strategic media partnerships to elevate brand awareness in Midwest.Promotional Planning: Developed messaging and promotional content across multi-channel media mix for NBB proprietary event series and marquee events in Midwest markets (Tour De Fat, Clips Film Tour).Proprietary Event Development: Created and implemented memorable proprietary event series with Good Beer Hunting supporting national brand campaigns resulting in #4 national craft beer brand launch in 2015 (Slow Ride Session IPA). Sales Integration: Collaborated with sales management, New Belgium’s Chicago wholesale and key retail partners driving 50% sales increase and 30% increase in distribution for Ranger IPA.Strategic Partnerships: Built a network of like-minded brands, key influencers, promoters, media outlets, key accounts, and environmental organizations to build mutually beneficial experiential event programming.

Some of my favorite marketing and outreach programming I had the privilege of working on...Goose Island's Green Line Project - assisted in developing purpose-based brand messaging communicated through educational experiences around the launch of Green Line Pale Ale. The beer launch acted as a conduit to a conversation on environmental impact of brewing and the importance of environmental stewardship. The project also created awareness/funding for conservation work of Nature Conservancy Adopt-A-Acre program which GIBC donated to for every pint sold.Green City Market BBQ - GIBC partnered with Green City Market BBQ as way to highlight local food producers: created beer and food pairing menu with local chefs to highlight Green City Market vendors.Slow Foods Chicago Pig Roast - assisted in production of the Slow Foods Chicago Pig Roast as a unique way to engage a diverse urban audience in Slow Foods Chicago's mission of highlighting biodiverse and sustainable producers while also building awareness for environmental, economic, and cultural impact of what we eat. Managed relationships with community partners including John G. Shedd Aquarium, Share our Strength, Friends of the Chicago River, Chicago Gateway Green, Green City Market, Alliance for the Great Lakes, Chicago Botanical Gardens, The Land Connection, Slow Foods Chicago among others.