John Clayman Email & Phone Number

United Arab Emirates

Bethesda, Md, Us

- Leading the acquisition, strategy, and activation of global marketing partnerships in EMEA, including Manchester United, Mercedes-AMG PETRONAS F1 Team, NFL International, and AEG Arenas.- Overseeing strategic partnerships in the EMEA region with League of Legends EMEA, Paris Basketball, Orlando Pirates, GATC Tennis Classic, and WTA Strasbourg, aligning with the company's marketing strategy and objectives.

Bethesda, Md, Us

- Accountable for partnership performance for Marriott International in the EMEA region, overseeing key collaborations with Co-brand Credit Card providers, Emirates Preferred Partnership and various EMEA airlines, along with Financial Services partners, and Sports & Entertainment partners.- Led strategic planning for new partnership opportunities across EMEA, identifying and securing partnerships that addressed Marriott International’s business needs in the loyalty and enterprise services space.

Dubai, Uae, Ae

Led the Commercial Marketing department at the ENTERTAINER with a focus on customer acquisition and retention, and transforming personalised omnichannel data-driven App CRM/Engagement + marketing strategies for brands in the digital loyalty & tech space.My success was measured via three core KPIs, including a 15% YoY increase in Incremental New Sales, reducing churn to 30% from 52% in 2018 for Retention, and achieving a 22% increase in Net Revenue Growth in 2019.During my tenure, I focused on two key areas, including driving the Corporate & brand marketing strategy, customer acquisition, and retention globally across Fintech, Telcos, Retail, and other industries for the ENTERTAINER business, as well as delivering engagement solutions to brands globally through data-driven marketing strategies to drive customer acquisition, loyalty, and retention as part of my Brand Marketing Consultancy.We delivered exceptional results through data-driven marketing strategies for clients such as DHL, Emirates, HSBC, Mastercard, Samsung, Vodafone, and Visa.

Dubai, Dubai, Ae

As the Head of OSN's Commercial Marketing Communications Department, I established and successfully led the marketing function for OSN's B2B vertical, "OSN For Business," across the MENA region. With a focus on driving new sales, supporting retention, and building the leadership position of the OSN brand in the entertainment industry, my team planned, developed, and implemented all marketing strategies to achieve these objectives.In my role, I managed and led the department, including marketing strategy and execution, brand/product/content/customer marketing plans, and the design and delivery of full campaigns across all media, including digital and social. We established several key focus areas, including acquisition and data, brand positioning and targeting, budget management, digital and social strategy, go-to-market initiatives, retention management, and sales process and CRM.I developed and nurtured segmented data to identify market opportunities and understand the target audience, and used insights and situational analyses to support prioritization and decision-making. Additionally, I optimized spend management and budget allocation, and implemented a new digital strategy and brand presence. We also aligned local marketing and sales to drive revenue uptake, and delivered personalized partner marketing plans through engagement to support retention.Overall, my team's efforts resulted in a 45% increase in new sales, an 8% reduction in churn rate, and a strengthened leadership position for the OSN brand within the entertainment industry.

As a key member of the leadership team at Radar Sport & Entertainment (now DPM Event Management), I provided global expertise in marketing strategy, campaign execution, customer data & insights, and digital content solutions. Based in London and later in the UAE, my responsibilities included end-to-end client relationship management, staff management, agency and media coordination, and stakeholder engagement.I facilitated the conceptualization and execution of marketing strategies, campaigns, and activations for rights holders while managing global marketing calendars to maximize brand association through content initiatives. Additionally, I controlled significant client budgets while owning clients' and the firm's digital strategies, including personalized two-way conversation drivers via social channels.I interacted daily with clients and vendors both in the office and on the ground to develop, extend, and grow key relationships. My data analysis skills helped me source and analyze key data for market insights and engagement opportunities. I also developed, produced, and implemented global processes for Marcomms & Monitoring/Evaluation.Furthermore, I worked with other businesses and brands through transactional, VIK, and strategic partnerships to enhance products, campaigns, and activations. Key clients included Castrol, Diageo, Dubai Duty Free, Marriott, MoneyGram, PepsiCo, Samsung, and Spinneys.

London, Gb

Working for JMI (now CSM) within the UBS sponsorship of Formula 1 and the Johnnie Walker sponsorship of Vodafone McLaren Mercedes (VMM) F1 team, with particular dedication to overall brand strategy, to leverage their respective commercial partnerships within the sport.

London, Gb

The Hedge Fund Journal has been unique in the hedge fund media marketplace since its launch in 2004, publishing in-depth profiles of hedge fund managers across the full spectrum of hedge fund strategies, from systematic and quantitative to discretionary, event driven and activist. THFJ covers both traditional and offshore hedge fund strategies and the fast growing space of ‘liquid alternatives’ such as UCITS and 40 Act funds

Bachelor Of Arts - Ba, Modern Languages

Master Of Arts - Ma, Sport Management With Marketing

Erasmus

Language School

A Levels: Economics, Geography, French, Sport Science