Digital Media Manager
Worked closely with dealership leadership (Owner, General Manager, General Sales Manager, etc.) to establish marketing goals and ensure profitability of products and/or services.Developed and executed marketing plans and programs, both short and long term, to ensure the profit growth and expansion of company products and/or services.Planned and oversaw the organization's advertising and promotion activities, focusing on website content, social media promotions,Communicated with outside advertising agencies on ongoing campaigns.Digital Vendor Selection + Management: Understanding the language they speak, set clear goals + objectives, and make sure all vendors were working together for best results.Creation and upkeep of online assets & ensure each team had what they neededDeveloped email templates, drip programs, and provided sales with the tools they needed to move leads down the funnel. 5. ROI Driven Reporting: Puting systems in place to monitor performance, showed how digital affects bottom line, alignment with monthly sales goals and objectivesGenerated appointments and quotes by means of proactive outbound prospecting and lead activity management in an effort to qualify and market to potential customersChecked email frequently and responded to inquiries immediatelyCreated graphics for Service Specials Each Month and Implemented to GLF and Merrill Ford websitesCreated custom banners for New Car Specials Each Month and Implemented to GLF Lincoln and Merrill Ford Website.Created custom Video Intro'sCreated videos for Vehicles and / or Specials / Customer Experience and Implemented to GLF and Merrill Ford Website including Facebook, Instagram and YouTube.Photograph of Inventory for GLF for 2.5 Months.Maintain all updates for 3 Websites – GLF, Merrill Ford, GLF LincolnOversee All SEM and SEO for GLF, Merrill Ford, GLF LincolnConduct Facebook and Instagram Ads for Merrill Ford / GLFDesigned Merrill Ford Website