John Coccimiglio Email and Phone Number

Provide direction and daily management for an organization which designs and markets FDA approved medical devices. Personally manage all operational and financial management for the organization including relationships with Home Health Care Organizations of all sizes, group purchasing companies, and Remote Patient Monitoring Organizations.Report directly to the CEO. Member, Executive Team, the strategic planning group developing our approach to the rapidly changing US Home Healthcare and Remote Patient Monitoring landscape environment through selling products and services and becoming a healthcare solutions company.

Management of 10 Retail Stores in the Michigan and Indiana Territory. Main responsibilities included; coaching and mentoring Store Manager into the new Brookstone sales culture, improving overall profitability and margin, and to improve the district’s performance around some key revenue drivers.management

Hired to revitalize the sales and internal marketing programs to drive penetration in the Western Michigan and Toledo marketplace. Planned and organized the integration of all Retail sales activities including the direct development of strategic prospecting and training modules for all of the Retail Sales Managers and their related staff.Managed and controlled all aspects of company's cost of acquisition in Western Michigan (and Toledo), community relations, sales, grass roots marketing (as it related to internally generated traffic building programs) and retail customer service activities. Accomplishments;Ranked 14th in the country (out of 191 markets) in 2008 in overall Sales, Revenue, and Churn KPIs.Ranked 11th in the country (out of 195 markets) in 2009 in overall Sales, Revenue, and Churn KPIs.Ranked 9th in the country (out of 195 markets) through November 2010 in Sales, Revenue, and Churn KPIs.Ranked 1st in the country (out of 195 markets) through July 2010 in Sales, Revenue, and Churn KPIs.Received several Voice of Customer Awards in Q2 2007, Q3 2008, Q1 and Q2 2009 while maintaining or exceeding company averages in 2007, 2008, 2009, and 2010.

Displaced by the Alltel acquisition of CenturyTel Wireless.Provide direction and daily management for an organization with 400 direct employees consisting of Retail Sales Managers, Business Sales Managers, Customer Service Representatives, Installation, and Retail Sales personnel (12 direct reports) generating $126 million in annual customer recurring revenue with an additional $50 million in accessory equipment sales. Reported directly to the Regional Vice President and his team of direct reports to develop our strategic approach to the rapidly changing wireless landscape (involving a revolution away from selling price to selling value). Contributions:Increased new gross add subscriber ARPU metrics by 71% in 2002.Increased feature take rates at time of activation from 24% in the 1st half of 2001 to 62% in 2002.Increased companion take rates from 5% in 2001 to 28% in 2002.Decreased churn from 2.2% per month in 2001 to 1.7% in 2002.Increased Account Executive production from 35% of plan

Selected by the President of Allegan Cellular LP to launch a new rural cellular business unit, an MVNO of several different wireline and wireless product lines in 4 states, including full responsibility for strategic plan and implementation. Selected unit management team, recruited outside talent with expertise in specific technologies, oversaw formulation of total staff of 175. Manage rapidly growing budget, provide operational and financial projections, track P&L, and report to the President. In charge of marketing, technical, billing, customer service and system engineering. Also responsible for attracting investment banking dollars to expand facility based networks.Assignment: devise strategy for market dominance in wireless voice and data, Internet and wireline telecom products, into the next decade and beyond, with focus on comprehensive product line, business and market development.Sample Contributions:* Attained an annualized growth rate of 37.2% to $47 Million in gross revenues.* Structured and managed customer partnerships to develop market-driven emerging technology sales.* Designed engineering, marketing, and administrative management functions to handle rapid expansion.* Identified resources available to small wireless and Internet related companies to contribute to the success of the unit; and achieved cooperation and support across all organizational non-related company lines.* Developed innovative bundled marketing programs designed to cross sell other telecom product lines across all customer accounts.* Reduced churn by 67% to 1.2% of customer base by providing a one-stop communication shop concept.

Manage the engineering, customer service, sales and marketing of a newly formed MSA cellular operation in Western Michigan and Northern Indiana. Provide all project management for operational leadership and construction of the analog cellular network serving a total population of 2,000,000 pops.Part of the executive team during the rapid expansion from $0 to $40 million in gross revenues, sales offices in Kalamazoo; Sample Contributions:Designed engineering, sales, marketing and administrative management functions to handle rapid expansion.Quadrupled cash in first six months through improved margins and reduced overhead and receivables. Managed large portfolio of cash to protect business liquidity and safety and facilitate long-term growth.Managed regional P&L functions and responsibilities to improve acquisition cost, IRR%, NPV, and maintenance cost margins.Managed churn to a 1.2% monthly item and reduced bad debt expense by 80% with improved collection policies.Designed local financial and administrative procedures to handle rapid growth.Structured a reduction in force and outsource program, reducing fixed overhead and risk without reducing capacity and workflow.