• Leads measurement strategy, tracking development and implementation for over 100+ digital campaigns annually. These campaigns account for nearly 4 million dollars in spend and generate over 173 million impressions annually. • Co-led efforts to implement Google Analytics 4 across multiple enterprise scale web properties that collectively cater to over 16 million visitors annually. • Serves as functional and subject matter expert for digital marketing analytics across the entire academic medical center. (e.g. Google Analytics, Google Optimize, Google BigQuery, Google Tag Manager, Datorama, Sprout Social, Google Search Console, CrazyEgg, Salesforce Marketing Cloud, etc.)• Responsible for analyzing marketing performance to fuel strategic decision-making and optimization that enhances audience experiences, channel health and growth marketing efforts. • Stewards data health, data management and data privacy for all medical center marketing data through efforts such as quality assurance audits, data retention and ensuring PII redaction in marketing technology.• Leads cross-functional data pipeline team to establish a data warehouse for marketing data, prioritizing data hygiene and accuracy while also ensuring architecture enables reporting efficiencies. • Champions data visualization and storytelling efforts through creation various dashboards and reports using business intelligence tools such as Tableau and Looker Studio.

• Acted as the primary practitioner for marketing performance analytics (e.g., Google Analytics 360, Crazy Egg, Google Optimize, Salesforce Marketing Cloud, Sprout Social, Google Search Console).• Generated user-friendly dashboards, reports and presentations with clear commentary and analysis for ongoing marketing programs and new campaigns across all marketing channels (web, email, social, paid, etc.).• Served as the project lead on effort to create data pipelines for Ohio State's primary marketing channels, resulting in the development of the first consolidated social media and email dashboards ever developed for enterprise marketers and annual cost savings of approximately $120,000.• Led efforts to craft measurement and implementation strategies for new campaigns, including creation of tagged links using UTM parameters, to ensure impact and effectiveness of marketing efforts can be accurately measured relative to campaign objectives.• Assisted in creation of marketing analytics toolkit, providing numerous measurement and audience experience resources leading to advancement of performance analytics knowledge and capabilities across the larger marketing community.• Member of the Google 360 core team charged with implementing the premium version of Google Analytics for over 1,000 sites across the enterprise.• Analytics lead on core website assessment team, providing analysis and recommendations to support redesign of partners' sites leading to improved user experiences, increased functionality and alignment with priority audiences.• Developed and own quality assurance processes for multiple marketing channels (web, email, social), resulting in improved data accuracy for department reporting products.• Built VBA macros for data cleaning and transformation resulting in increased process efficiency.• Managed team's data science intern, providing coaching and overseeing NLP projects, resource creation and analysis efforts.

• Led marketing analytics efforts to find opportunities to increase traffic and improve conversion through optimization of company's website, resulting in a 29.17% increase in site traffic and a 21.30% increase in leads.• Managed all 3rd party vendor and agency relationships relative to lead generation and paid media. Efforts resulted in a 35.93% increase in sales attributed to 3rd party campaigns with a 26.30% reduction in cost per sale.• Provided reports, insights and recommendations to senior management based upon research findings in efforts to increase new and used car sales, contributing to a 5.71% increase in sales year-over-year.• Planned and executed digital marketing campaigns via search and social in key target markets to support brand awareness and lead generation efforts, resulting in 338,984 impressions and 3,311 leads.• Monitored affiliated social media platforms and reputation management sites to both ensure optimum brand exposure and foster positive relationships with customers and the community.• Managed company website; responsible for creation of landing pages, directory management and brand consistency.• Assisted in content creation for affiliated social media platforms, website and other digital endeavors.• Oversaw Tansky Sawmill Toyota’s Sports Marketing Sponsorships.• Led website’s homepage redesign efforts, leveraging web analytics, heat mapping and key stakeholder feedback to create a better user experience for visitors and make key information more accessible.• Completed overhaul of Google Analytics Account to properly track all digital marketing efforts including the implementation of web goals and multi-touch attribution reporting, resulting in streamlined reporting efforts with meaningful insights.

• Drove profitable sales growth by managing signage, marketing, shipment, and replenishment processes.• Served as the subject matter expert in all product operational processes, ensuring compliance with company productivity standards.• Supported team development and created a culture of engagement and high performance through coaching and mentoring Brand Associates.• Ensured back-of-house standards were met and maintained.• Delivered as Manager on Duty, driving key performance indicators and brand loyalty by leading through the team.• Collaborated with store leadership to prioritize work based on business needs and company direction.

• Developed and executed targeted email marketing campaigns, enhancing customer engagement and conversion rates.• Created compelling digital creative content using Adobe Photoshop, ensuring alignment with brand guidelines and visual standards.• Managed social media accounts, including content creation, scheduling posts, and responding to audience interactions to boost online presence.• Stayed up-to-date with industry trends and best practices to maintain competitive edge and innovate marketing approaches.

• Led the 12-person team of managers overseeing all aspects of game day preparation, practices, scheduling, and the logistics of travel and set up for away games.• Played an integral role in the success of daily operations for a major Division 1 NCAA program. Introduced and implemented new software for practice statistics.• Gained experience working with the head coach, assistant coaches, athletic trainer as well as former and current college athletes across practices, planning sessions, home and away games.• Edited and cut film for game preparation using Synergy SportsTec Software.• Acted as a host to visiting collegiate teams, recruits, and donors.• Have worked with the Cleveland Cavaliers, Chicago Bulls, and Philadelphia 76er’s NBA organizations during pre-season games in Columbus, OH. Helped the organizations with game operations on the court, distribution of film to referees, and management of team equipment.

• Coordinated on site activities, festivals, tournaments, clinics, leagues – including set-up and supervision of all Sky equipment, products and materials.• Actively prospected and researched organizations, businesses and youth basketball programs to drive attendance or interest in potential partnerships.• Promoted the Chicago Sky increasing brand awareness and fan support.• Pursued partnership and planned event with the Chicago Anti-Cruelty Society.