John Correa Email & Phone Number

United States

Responsible for 16 dealers across the western region. Focusing on digital marketing best practices and process improvement. Accountable for all traditional & digital marketing, website content and traffic growth for desktop and mobile. Analyzed weekly KPI’s, applying data analytics to drive future strategic planning. Provide training with detail presentation to all levels of executive management and staff.Establish “best practices” at the dealership level to implement lead effective management processes. Manage all creative marketing efforts, ensure maximum ROI and conversions on SEM efforts. Directed social media strategy and initiatives to promote brand building, customer retention, engagement, reputation, and revenue-focused activities on all main platforms.Developed creative marketing campaigns with content focused to drive high audience engagement and consumer loyalty. Manage digital campaigns from conception to launch. Implement model specific SEM Campaigns that showed a 20% sales improvement in PMA (Primary Market Areas).Manage multiple e-tools. CRM’s (Customer Relationship Management), websites' CMS: (CDK, DDC, DI, Dealer Fire, ETC.) Manage loyalty communication and operations with internal partners and external vendors. Optimize key traffic and revenue metrics including CTR, open rates, user engagement, and retention.Analyze current digital marketing state and consult with senior Regional, Zone, Area and dealership managers regarding strategy, KPIs and tactics. Review, critique and discuss dealer websites and digital advertising tactics, associated traffic, Internet and website trends and formulate action plans to improve performance results. Advise, guide and shape decisions on leveraging technology for stronger customer engagement, more inventory searches, VDP views, and increased likely buyers.Consult with customers in order to identify emerging trends and market opportunities.

Bogotá, Cundinamarca, Co

Manage a successful Digital Marketing Department. Responsible for all digital and traditional marketing, web content and traffic growth for desktop and mobile websites, branding, sales and service promotion, advertising compliance, public and customer relations of one of the top automotive groups in Puerto Rico. Cut advertising expenses by adding incentives and specials to the website while ensuring compliance with all brands and by performing quality SEO. Boosted the number of visits from organic search 100% and increased qualified leads over 20%. Created marketing campaigns for company’s acquisition of BMW through Social Media platforms. Analyzed customer demographics, created custom pages, and ensured its consistency of appearing on Google’s first page. Led digital marketing strategy for company’s acquisition of BMW, MINI, TOYOTA, and NISSAN in Puerto Rico. Developed Auto Group new acquired Chrysler, Dodge, Jeep Ram brand dealer and enabled it to complement dealer group’s product mix. Established new website and overcame past negative reputation by creating new in-store customer experience. Manage marketing budgets and work within budget limits.

Woodcliff Lake, Nj, Us

Manage and maintain multimedia marketing campaigns for Luxury Automotive Dealership, as well as develop new opportunities for increased penetration and revenue in the Los Angeles market. Media campaigns consisted of Search Engine Marketing(SEM or Pay-Per-Click), Social Media Management/Advertising, Behavioral/Geographically Targeted Digital Display Ads, Direct Email Marketing, Newspaper Print and Digital Advertising, Direct Mail(Postcards, Tri-folds, etc. - Saturation and Targeted/Purchased List), Promotions and Events. - Analyze and measure Key Performance Indexes(KPIs) to effectively adjust tactics within each media campaign, based on the current’ business strategy and market trends. - Organize and present monthly and quarterly analytic reports to Marketing Directors, General Managers, and/or Dealer Principals.Responsible for growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. (Including offers.)• Optimizing marketing and lead nurturing processes through email, content, social channels and Google Analytics.• Established analytics data with sales data to understand how our inbound marketing activity turns into customers, and continually refining theprocess to convert more customers.• Manage and support all digital media marketing efforts including special events and promotional opportunities to ensure that they continue tobring traction.• Optimize SEO & PPC campaigns to create and maintain short term initiatives and long term brand campaigns.• Monitor competitors and create competitive reports that provide rankings and any key insights.

Miami, Florida, Us

Drove the development communication and content strategy for the Adult Contemporary Radio Station streaming and web platform. Collaborate and manage creative and tech developer agencies to execute materials assets and deliverables. Producing video content to engage Spanish-speaking millennials.Liaison with artist and artist management on marketing and branding initiatives. Strategized with Internal departments to create compelling and effective opportunities, created custom proposals for key accounts and resources to roll out to sales staff. (e.g. legal, programming, ad operations, product development, mobile, integrated marketing team members, research, 3rd party partners/products) Collaborated with TV/Radio divisions to develop 360 sales opportunities tied to the key network and local properties.• Building and managing the content /editorial calendar and attracting a qualified audience to our platforms.• Implementing a content strategy for the Adult contemporary brand radio stations across eight markets. Organizing editorial calendars for social media and websites. Carried out digital campaigns working directly with UIM (Univision Interactive Media) in the design and executionof online national brand promotions and social media. Experience driving digital marketing and data capture campaigns.• Assist with website and mobile application updates.• Estimate budgets and scope against a variety of digital projects.• In charge of spearheading the creative concepts for Hispanics campaigns on social media platforms.• Manage 8 Local Point persons in each market to maintain local content and social media capture.• Manage and maintain the monitoring and analytics systems to track social media engagement and results, and create weekly social mediareports.

Miami, Florida, Us

Responsible for the production of digital content for station. Publish content on multiple digital platforms, including mobile and online and social networks. Repurposes existing content and may create new content. Create, edit, publish and manage a full range of content. Create content that is aligned with and enhances station brand.Demonstrate results for the application of innovative and creative approaches to drive audience loyalty. Accountable for building capability within the newsrooms to think and act digitally, generating engaging, compelling and timely content that will result in an increase of our digital footprint and ultimately in a growing audience and market share.Identify news stories of the day and plans coverage that is appropriate for various digital media platforms (website, mobile apps, newsletters, and social media)Communicate with Newsroom what's trending online and help find sources and interesting topics for digital news consumption; especially via mobile devices Engage with the audience by connecting to the social conversation. Experiment with new formats for social media content creation Maintain digital content calendar containing priority events, initiatives, and opportunities.Ability to write and edit articles and write headlines.Manage social media accounts.Write metadata for video clips.

Full Stack Developer, Computer Software And Media Applications

Bachelors Of Liberal Arts, Communications & Technology., • Major: Commercial Advertising & Digital Design.