John Cox Email & Phone Number

Costa Mesa, California, United States

Costa Mesa, Ca

• Managed annual budget of $28 million in digital advertising across SEM, Display, Video & Social• Increased insurance premium sales 5% annually at a CPL 2% < budgeted & a CPS 4% < budgeted• Introduced LiveRamp, enhancing conversion through ID resolution & improved look-a-like targeting

Costa Mesa, Ca

• Managed annual budget of $3.2 million in digital advertising across SEM, Display, Video & Social• Increased hotel bookings 17%, car bookings 23% & increased revenue by $5 million in 2016• Improved social marketing channel, leading to 13% more efficient lower funnel conversion

Irvine, Ca

Completed the implementation of a new website platform, Magento, including transferring all online products and assets from .NET and the graphic design for the home and content pages, which significantly increased visitor traffic.MARKETING COLLATERALRebranded Smarthome through a marketing collateral redesign, including new logo creation, redesign of website home and content pages, refreshing its 96-page print catalog and redevelopment of assets for the 2015 CES tradeshow.WEBSITE MAINTENANCEIncreased daily website traffic 15% over four months by updating website content daily, enhancing SEO techniques, and incorporating real-time product and pricing updates. Updating website content creation included the creation of banner ads, landing pages, blogs, social media, product video and email blasts.STRATEGIC PLANNINGManaged online sales and promotion plan with a $1.5 million annual budget, which exceeded online sales targets for Google Adwords campaigns, online affiliate marketing, new catalog production and social media give-a-ways.WEBSITE ANALYTICSDetailed key metrics of website traffic for senior management by creating a weekly report highlighting changes in significant market indicators.

Los Alamitos, Ca

Redesigned website and other marketing collateral to improve brand identity by converting brand aware customers into brand loyal customers and enabled sales growth from $6.6 million to $9 million annually in two years.BUDGETINGCreated and managed $800,000 annual budget that empowered the promotion of new products, increased brand awareness and drove brand preference through tradeshows, print advertising and online marketing collateral that supported the sales team.MARKETING COLLATERALEnabled 36% sales growth over three years by redesigning and producing an 88-page catalog, developing a product selection guide, creating press releases and media kits for new product launches and overhauling 60 product data sheets to include success stories and cross-selling of complementary products.WEBSITETripled monthly web traffic visitors in three years through SEO, the production of educational videos detailing product enhancements and best installation practices, and incorporating real-time product and pricing updates.VENDOR RELATIONSDeveloped relationships with key distributors, including Amazon, Grainger, and Allied Electronics, managed teams at distributor tradeshows and maintained continuous vendor communication through e-newsletters.ANALYTICSTracked website traffic through Google Analytics and generated a monthly report highlighting key statistics in an executive summary for senior management.

Cypress, Ca

Successfully boosted the number of participants in clinical trials by 20% annually through targeted online marketing and the tracking of results.ONLINE ADS/WEBSITECreated and tracked success of traditional and online marketing efforts, including print, radio, SEM and banner ads to attract new study participants to fulfill current and upcoming trials. Designed effective landing pages for new clinical studies, which provided information to study participants and captured data for new patient enrollment.SOCIAL MEDIALaunched weekly initiatives on Facebook and Twitter to raise awareness of upcoming clinical trials among followers that had participated or shown an interest in the past.

Chattanooga, Tn

Directed print and online advertising campaigns that helped facilitate a 5% or $2.5 million increase in annual sales.PRINT ADVERTISINGCreated advertisements and coordinated placement for national publications, including industry specific magazines, which included planning the layout, writing copy and taking product photographs.CATALOGSDesigned covers and supervised layouts created by art departments of monthly and annual catalogs that ensured compliance with company standards.

Bachelor Of Science (B.S.), Marketing

Ba, Business Administration - Marketing