John Cramer Email & Phone Number

Princeton, NJ, US

New London, CT, US

Connecticut College's chief marketing and communications officer, leading all aspects of strategic storytelling at one of the nation’s leading liberal arts colleges. Responsible for advising the president, senior leadership and Board of Trustees. Oversees admissions, advancement and athletic communications, digital marketing and advertising, news and.

• Primary responsibilities included strategic content planning, development and execution across all university channels, crisis communications, metrics/analytics of news and earned media, advising leadership and.
• Developed a comprehensive content strategy to amplify the Rutgers brand, elevated storytelling across the university and strengthened its reputation among new and existing audiences.
• Directly supervised news/earned media team and led more than 45 other communicators across the university.
• Identified, articulated and delivered high-impact research and other content.
• Supported marketing, branding, executive communications, web, creative, social media, photography/videography, faculty-staff newsletter and other platforms and initiatives. Managed contracts and relationships with PR.
• Developed content strategies that advanced senior leadership’s mission of academic excellence and diversity, equity and inclusion.

Princeton, NJ, US

• Primary responsibilities included strategic content planning, issues management, proactive and reactive media relations, metrics/analytics of earned media, and media training.
• Developed a comprehensive content strategy and was a key coordinator with leadership, faculty, academic and administrative communicators and other university-wide partners to develop and promote engaging and compelling.
• Built media relationships and increased media placements more than 250 percent nationally and internationally, while supporting content on the university’s news, web and social media platforms.

Hanover, NH, US

• Directed media relations for the sciences.
• Developed a comprehensive content strategy, collaborative relationships and impactful messaging that significantly elevated the institution’s reputation for academic excellence across the sciences.
• Increased major media placements more than 250 percent and significantly increased news, web and social media engagement.

South Royalton, VT, US

• Served as chief content leader and second-highest communications administrator.
• Primary responsibilities strategic content planning, crisis communications, social media, metrics/analytics of earned media, news and social media, advising leadership and multi-channel storytelling.
• Developed strategies that increased major media placements more than tenfold and audience engagement with the school’s web, news, social media and alumni magazine platforms.
• Supported marketing, branding, enrollment, foundation fundraising, alumni relations, executive communications, faculty-staff communications and other administrative and academic partners.

• Directed freelance communications teams that covered wars, the environment, health care and other issues in the United States, Asia, Latin America, Europe and the former Soviet Union.
• Clients included The Washington Post, Los Angeles Times, Toronto Globe and Mail, Newsday and Johns Hopkins Medicine.

Roanoke, VA, US

• Served as metro team editor and multimedia reporter whose work was nominated for a Pulitzer Prize.
• Responsible for strategic planning and daily and long-form coverage of the environment, urban affairs and military. Led teams in Afghanistan, Nicaragua and Hurricane Katrina-damaged New Orleans.

Baltimore, MD, US

• Responsible for news and earned media outreach/response for research, clinical care and teaching in neurosurgery, cardiology and other major specialties.
• Developed comprehensive content strategies that delivered innovative messaging, ranging from the world’s first chemotherapy wafers for brain cancer to advancements in the nation’s organ donation system.
• Increased media placements more than 200 percent in national and international outlets and external and internal audience engagement on the institution’s news site, podcast, alumni publications and other platforms.

B.A., English

M.S., Journalism