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Over 20 years of executive management, marketing and marketing communications experience across a wide range of categories from medical technology, consumer products and automobiles, to entertainment, hospitality and non-profits. Skilled operator with a stellar record of implementing robust business strategy, generating and optimizing revenue, managing P&L, and attracting new talent. Strong leader across all facets of organization with a proven track record of solving complex issues. Specific expertise in developing people and teams from different disciplines and bringing out the best in each of them for greater organizational performance.Accomplished and results-driven marketing professional with extensive experience utilizing marketing research and data driven analytics to leading brand and product positioning. Drive intellectual rigor and financial accountability into all aspects of the marketing process. Deep experience leading marketing initiatives, directing digital transformation, and product development.Key Accomplishments:• Significant leadership role in the development of marketing research, brand positioning, creative development and execution for some of world's most successful and renowned brands, including BMW, E. & J. Gallo Winery, Harry Potter (Warner Bros.), Hilton Hotels, Nestlé, Disney, Callaway Golf and Caesars Palace.• Accomplished over 20% growth in topline revenue turning around bottom-line profitability by converting a prior year seven-figure loss into a multi-million-dollar pre-tax profit in the very first year upon becoming CEO of an aging, large advertising agency.• Launched more than a dozen new products to become #1 sales leaders within one year of national launch.• Led a complete marketing overhaul of an established resort hotel group implementing a significant change in digital marketing strategy and better measurement tools (including a vastly improved attribution model).
Truerelief
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President, Board MemberTruerelief Nov 2018 - PresentGeneral management for this medical device company. Specific focus on marketing, product development (generating significant intellectual property) and regulatory. TrueRelief markets and manufactures an FDA cleared medical device that eliminates acute and chronic pain, reduces inflammation and accelerates wound healing. Inventor with over a dozen patents and pending applications related to this device technology.
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Marketing And Management Consultant, Business AdvisorCrosson Consulting Apr 2016 - PresentMost engagements are for executive level (CMO-like) marketing strategy, execution and department oversight leadership. Provide C-Suite management with independent perspective, rigorous analysis and customized solutions to solve their most difficult challenges: strategic, marketing, organizational, process, management development and executional. I solve problems by incorporating the learnings and best practices from my 30+ years of experience working with some of the most successful brands and organizations including: BMW, E & J Gallo Winery, Warner Bros./Harry Potter, Hilton Hotels, Nestlé, Caesars Entertainment, Pedigree (Mars, Inc.), Dairy Queen, Pacific Hospitality Group (multiple resorts including Bacara Resort, Balboa Bay Resort, Koa Kea Hotel & Resort), Children's Hospital Los Angeles, and City National Bank, among many others.
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Board MemberMeritage Ventures Oct 2013 - May 2022Board Director for this private entity that owns the largest resort in the Napa Valley: the 467-room, 36-acre Meritage Resort & Spa and Grand Reserve at the Meritage, and accompanying Village, which includes a walking mall of winery-leased tasting rooms, eating venues, and a concert lawn. Appointed chairman of a special committee of the board to facilitate the $400 million sale of the resort in 2022.
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Trustee, National Board Of TrusteesCrohn'S & Colitis Foundation Mar 2012 - Mar 2022New York, UsBoard member for this 50+ year old/ $80 million foundation. The largest non-profit in the world to be dedicated to these two disease. The Foundation funds over 200 active research studies per year. In my tenure, we funded over $300 million in research. Chair of the Strategic Oversight committee which led the creation of the three-year strategic plan. -
Chairman Of The Board Of TrusteesCrohn'S & Colitis Foundation Mar 2018 - Mar 2021New York, UsLed the board for three years with the CEO as a direct report. The organization then had 300 employees and 38 chapters across the United States. Led the board and counseled the CEO through the onset of the Covid pandemic and the resulting challenge to the organization and its patients from which the Foundation emerged stronger than ever. -
Executive Vice President/General ManagerIdeaology Advertising Feb 2012 - Nov 2017Brought a high level of marketing strategy and analysis to this retail oriented advertising and communications agency. Created from scratch a rigorous strategic research capability within the agency to empower data-based decision-making, improve advertising effectiveness and drive client business results. Expanded the agency’s digital advertising capability and implementation to generate more immediate results for omnichannel retail clients.
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Chairman Of The Board & CeoScientific Imaginetics Mar 2007 - Oct 2017As angel investor and CEO, launched this start-up medical device company. Responsible for all facets of the company and product development, including the engineering group to develop substantive product improvement and evolution (co-inventor on multiple patents and patent applications in support of these technological advancements) and working with outside counsel to acquire FDA clearance to market and manufacture medical technology.
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Health And Well-BeingCareer Break Oct 2005 - Feb 2007Resigned my leadership position at Grey Advertising due to debilitating illness which would later be diagnosed as Crohn's Disease. I resumed work once my disease was under control.
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President, Grey Advertising Los AngelesGrey Group May 1998 - Sep 2005New York, Ny, UsComplete management and P&L responsibility for the Los Angeles office of Grey—at the time the largest advertising agency in the United States and one of the six largest advertising agencies in the world. General management duties included responsibility for all creative development, strategic counsel to clients, client relationship management, new business development, human resources issues and decisions, real estate, and financial reporting to the parent company. -
Executive Vice PresidentDailey & Associates Oct 1996 - Apr 1998West Hollywood, California, UsManaged and provided strategic guidance for client relationships representing half of agency’s revenue and led all new business development activities. As head of new business, secured more new accounts and revenue than ever before in the agency's 40+ year history.
John Crosson Skills
John Crosson Education Details
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Usc Marshall School Of BusinessGeneral -
Loyola Marymount University, College Of Business AdministrationBusiness/Marketing
Frequently Asked Questions about John Crosson
What company does John Crosson work for?
John Crosson works for Truerelief
What is John Crosson's role at the current company?
John Crosson's current role is Accomplished for-profit business & non-profit organization leader and skilled marketing professional with 15+ years as CEO launching start-ups and turning around mature organizations. Major brand builder..
What is John Crosson's email address?
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What is John Crosson's direct phone number?
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What schools did John Crosson attend?
John Crosson attended Usc Marshall School Of Business, Loyola Marymount University, College Of Business Administration.
What skills is John Crosson known for?
John Crosson has skills like Advertising, Marketing Communications, Integrated Marketing, Start Ups, New Business Development, Marketing, Strategy, Creative Direction, Digital Strategy, Direct Marketing, Digital Marketing, Marketing Strategy.
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