• Direct a team of Regional Key Account managers, Territory Managers, Sales Representatives and Product Specialists in the day-to-day sales operations for Central Canada (Ontario & Manitoba) with the innovative global cannabinoid company that offers multiple popular retail and medicinal product lines• Report to the National Director of Sales and provide strategic insight to inform planning and overall direction• Cultivate relationships with the largest national accounts to understand needs and identify sales opportunities • Communicate with healthcare leaders and client executives on a regular basis to raise awareness of new products• Accountable for the employee hiring, training, development, performance evaluation and management• Develop and deliver training sessions to educate potential and existing clients on the brand’s premium features • Monitor key performance indicators (KPIs), isolate sales trends, and ensure ambitious revenue targets are achieved Key Achievements:✔ Grew retail sales and product distribution year-over-year by establishing the route to market strategy, introducing new incentive programs, and highlighting the quality and profitability of the products✔ Instituted a universal budget process and profit tool that was adopted across the national enterprise to centralize expense tracking, improve strategic planning and forecasting, and realize greater returns on investment (ROI) ✔ Successfully took over the Eastern Canada region for 4 months without disrupting the Central Canada objectives

• Oversaw the Sales team that serves on premise customers in the hospitality industry across Ontario• Administered the provincial fleet of 70+ vehicles and maintained the Salesforce CRM for the regional sales team• Served as a main point of contact to investigate and resolve any issues related to the CRM, vehicles, or IT assets• Prepared the agenda for the weekly leadership meetings and devised and presented regional performance reports• Participated in the steering committee to review program progress, prioritize strategies, and address any concerns

• Guide the planning and implementation of the Field Sales Execution strategy for multiple districts across the GTA• Partnered with Maple Leafs Sports & Entertainment to create promotions at restaurants, bars, and retail locations• Coached and trained field representatives on the most effective ways to influence consumers and drive beer sales• Analyzed sales metrics, authored Excel reports, and delivered PowerPoint presentations during conference callsKey Achievements:✔ Received the Top Back Office Performer Award by leading Back Office Managers in overall performance✔ Played an integral role in directing Ontario North to become the top performing district in the entire province✔ Exceeded all performance targets throughout tenure for sales, market share, and new product success ✔ Led 50 team members in Labatt’s participation in annual events such as Toronto Pride and Toronto Festival of Beer

• Initially oversaw the Rural Ottawa sales territory before being promoted to the Downtown Ottawa territory• Tasked with securing, managing, and expanding key accounts consisting of local retailers, restaurants, and bars • Conducted market research, generated prospective leads, delivered sales proposals, and onboarded new accounts• Mentored Summer Sales Representatives in their daily activities and submitted monthly reports to managementKey Achievements:✔ Won the Top Sales Award in 2015 and 2016 after leading the district in annual sales performance ✔ Increased market share in the highly competitive Ottawa market by expanding existing accounts and securing new customers including popular chains of restaurants and sports pubs with multiple retail locations