John D'Alessandro Email and Phone Number
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I specialize in amplifying business potential and optimizing eCommerce, leveraging my expertise in brand building, full funnel marketing and strategic planning to drive exponential growth and profit. With a proven track record spanning the consumer packaged goods industry, I excel in driving revenue and profit expansion across diverse sectors. I bring extensive experience managing brand P&Ls ranging from $10M to $1B+, leveraging a blend of strategic prowess and operational acumen to steer successful business outcomes.My expertise spans P&L management, strategic planning, brand cultivation, digital marketing, eCommerce, turnaround strategies, acquisitions, innovation, and global product development. I bring a wealth of global operational experience, adept at expanding businesses into emerging international markets. What sets me apart is a fusion of creative, analytical problem-solving, a dual strategic-tactical mindset, and an unwavering passion for business development.As a leader, I’ve navigated commercial ventures, fostering high-performing global teams that consistently deliver exceptional results. In addition, co-founded a thriving startup, Spark Modern Fires (www.sparkfires.com), underscores my entrepreneurial spirit, reflecting innovation and market disruption.𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔:✓ Grew and transformed $1B+ CPG businesses.✓ Pioneered strategies that led to a +150% revenue surge.✓ Orchestrated a 2.8x investor return in 2.5 years for Private Equity✓ Revitalized market presence, growing sales from $460M to $2.6B+ and elevating global shares.✓ Championed digital transformations for select brands and accelerated user acquisition strategies.✓ Established brand equity, built eCommerce business, and led global marketing initiatives across diverse industries and countries.𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬:➜ Strategic Planning & Innovation➜ Brand Management & Development➜ Direct-to-Consumer (DTC) & eCommerce Optimization➜ Revenue Growth & Market Share Expansion➜ Disruptive Marketing Strategies & Digital Transformation➜ Global Marketing Leadership & Brand Building📣 I'm passionate about driving the success of brands through strategic marketing and operational excellence. I’m open to networking and sharing my knack for optimizing eCommerce and accelerating revenue across diverse consumer sectors. Let’s connect!
Honey Stinger
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Chief Executive OfficerHoney Stinger Feb 2024 - PresentSteamboat Springs, Colorado, Us
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Chief Marketing OfficerHumm Kombucha 2020 - 2023Bend, Oregon, UsI bring specialized expertise to build and enhance our brand's identity, strategically employing performance marketing tactics. My focus on eCommerce optimization spans from refining user experiences to implementing innovative strategies and creating a powerful online presence that reinforces our market leadership and amplifies revenue streams for our Private Equity partner.𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:→ Spearheaded +150% revenue growth in 3 years through expanded distribution, eCommerce launch, velocity acceleration, and new product introductions.→ Established eCommerce platforms (Amazon, Instacart, DTC), which drove +15% of annual revenue and captured +25% market share on Amazon.→ Implemented a high-performance marketing strategy surpassing category benchmarks by 2x.→ Led a 3-year strategic plan focusing on brand repositioning, innovation, and diversified channel expansion.→ Crafted a 3-year innovation roadmap based on unique consumer insights and enriched product attributes, enhancing market differentiation. -
Chief Marketing OfficerNutraceutical Corporation 2017 - 2020As a Chief Marketing Officer, I orchestrated the development of 35+ brands, overseeing brand identity, eCommerce initiatives, and financial performance. Within this $400M+ Private Equity owned company, my role spanned driving brand growth, optimizing online strategies, and managing the profit and loss dynamics for these diverse brands.𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:→ Directed the strategic planning of brand enhancement, acquisition, and market expansion strategies, which resulted in 3-year growth projections in excess of 15% annually.→ Developed the Amazon/DTC eCommerce function and team, which fueled an +18% growth of the company's annual revenue.→ Steered innovative rebranding initiatives for the 15 leading brands, overseeing tasks from brand positioning and identifying target audiences to package design and marketing strategies. → Optimized market presence and offerings by efficiently reducing the brand portfolio from 52 to 22, achieving a 7.2% revenue increase despite eliminating 15 brands.→ Crafted a three-year roadmap for the top 5 brands, which drove +13% of total sales for new products in the first year.
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Vice President, North AmericaEdgewell Personal Care 2014 - 2017Shelton, Connecticut, UsIn this role, I served as the brand P&L owner of a $1.3B+ portfolio encompassing brands like Schick, Edge and Skintimate Shave Prep, Banana Boat and Hawaiian Tropic Sun Care, Playtex, Carefree and Stayfree Feminine Care. I directed successful turnaround strategies that reversed declining sales, shifting focus to growth brands, optimizing marketing strategies, and forging strategic partnerships with major retailers. Additionally, I enhanced operational efficiency, increased operating profit, and facilitated global initiatives to bolster cash flow and competitiveness.𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:→ Led the successful North American business turnaround, generating a +1.6% net sales increase after a three-year decline.→ Shifted spending to digital/social platforms to optimize user acquisition, eventually transitioning select "lifestyle" and youth-oriented brands to a 100% digital presence.→ Established the Schick Hydro brand's direct-to-consumer (DTC) platform to compete with industry disruptors, resulting in a +35% growth, outperforming the category's +17% growth rate. -
Vice President, Global MarketingEdgewell Personal Care 2007 - 2014Shelton, Connecticut, UsMy role as the VP of Global marketing entails leading global strategies, innovation, advertising, and new product launches and managing a $400M+ global A&P budget across 100+ countries. Spearheading Edgewell's brand portfolio, I coordinated a strategic plan driving sales through organic growth, new products, and acquisitions.𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬:→ Played an integral role in commercializing 15+ global new products, contributing to driving Edgewell's sales to $2.6B+ from $460M. → Introduced 15+ major products, which contributed to over 65% of Edgewell’s total sales.→ Increased global shave share by 5 points to +27% by leading innovative product launches. Implemented targeted growth strategies in China, resulting in a +25% increase in shave net sales.→ Enhanced global Edgewell sun care share from 11% to +18% in 2 years through expanded distribution and new product launches across multiple regions.→ Established the Edgewell Marketing Academy, featuring modules on strategic insights, brand development, communication, and digital marketing.
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Co-FounderSpark Modern Fires 2005 - 2014Bethel, Connecticut, UsI co-founded Spark Modern Fires, an acclaimed gas fireplace company serving top architects and designers. We pioneered modern, rectangular flame-only gas fireplaces, disrupting the industry by selling directly to designers and building unmatched brand equity within this niche.𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬:→ Developed a direct-to-design-community sales model, bypassing traditional retail outlets and building unmatched brand equity within the design niche.→ Positioned the company as the go-to choice for target clientele.→ Cultivated a unique visual aesthetic, distinguishing Spark Modern Fires from competitors and appealing to design-forward clientele. -
Global Business Director, ShaveEnergizer Holdings 2003 - 2007St Louis, Missouri, Us -
Marketing Director, DixieGeorgia-Pacific Llc 2001 - 2003Atlanta, Ga, Us -
Senior Brand Manager, Brawny Paper TowelsFort James Corporation 1998 - 2001 -
Brand Manager, Rolaids And BubbliciousWarner Lambert 1995 - 1998Us -
Brand Manager/Associate Brand Manager, Chef Boyardee And Polaner Fruit SpreadAmerican Home Food Products 1992 - 1995 -
Trade Marketing Manager, Category Manager, Assistant Brand Manager, Bayer AspirinBayer 1988 - 1992
John D'Alessandro Skills
Frequently Asked Questions about John D'Alessandro
What company does John D'Alessandro work for?
John D'Alessandro works for Honey Stinger
What is John D'Alessandro's role at the current company?
John D'Alessandro's current role is Chief Executive Officer. Blending strategic vision with operational expertise to drive revenue and profit growth..
What is John D'Alessandro's email address?
John D'Alessandro's email address is jd****@****orp.com
What is John D'Alessandro's direct phone number?
John D'Alessandro's direct phone number is +143565*****
What skills is John D'Alessandro known for?
John D'Alessandro has skills like Marketing Strategy, Global Strategy, Strategic Planning, P&l Management, Business Strategy, Brand Management, Consumer Products, Global Business Management, P And L Oversight, Digital Marketing, General Manager, Cross Functional Team Leadership.
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