The 45th IAA World Congress 2024 is the largest gathering of marketing communications technology professionals. The theme is Brand Re/Code. Createch for better lives, better world.

As President and VP for Asia, I am charged with the role of managing and growing the IAA in Malaysia and Asia. Reason for being for the IAA is to be the voice to connect, inform and represent the marketing communications industry as an inspiration for business and society. As President I serve on the Global Board of the IAA based in NY.

Manage and to provide leadership to the Directors of the Company. Acting as a direct liaison between the Board and the management of the Company and communicator for Board decisions where appropriate. Provide independent management, branding and marketing consulting and advice to the founders and CEO.

Responsible for Global Marketing, Branding and Motor sports. Integrated marketing, motor sports, F1 and Lotus to strategically build Brand Proton.

I have been in various Group and Division Marketing Director roles in the Coca-Cola Company across Africa, Middle East, Latin America and Asia. These included: Deputy Marketing Director for the Middle East and North Africa Division based in London and later Division Marketing Director for the same division based in Morocco and Egypt with responsibility for 43 markets, Division Marketing Director for the Venezuela/ Colombia division based in Venezeula, Division Marketing Director for South East… Show more I have been in various Group and Division Marketing Director roles in the Coca-Cola Company across Africa, Middle East, Latin America and Asia. These included: Deputy Marketing Director for the Middle East and North Africa Division based in London and later Division Marketing Director for the same division based in Morocco and Egypt with responsibility for 43 markets, Division Marketing Director for the Venezuela/ Colombia division based in Venezeula, Division Marketing Director for South East and West Asia Division based in Bangkok with marketing responsibility for countries including Thailand,Malaysia,Brunei,Singapore,Vietnam,Cambodia,Loas,India,Pakistan, Bangladesh,Sri Lanka and Nepal.I am currently Group Marketing Director Asia Pacifc for the McDonald's Division of the Coca-Cola Company based in Hong Kong responsible for all markets in Asia Pacific. Show less

I started in Kraft as Marketing Manager grocery in 1992 and was appointed as Marketing Director Australia in 1993 responsible for the total company portfolio. I was responsible for providing the strategic direction, achieving volume, share and profit objectives and restructuring and building the category management teams into marketing. I was also responsible for the development of the Kraft Corporate Image strategy. Brands included Vegemite, Kraft- Peanut Butter, Salad Dressing,Mayonnaise… Show more I started in Kraft as Marketing Manager grocery in 1992 and was appointed as Marketing Director Australia in 1993 responsible for the total company portfolio. I was responsible for providing the strategic direction, achieving volume, share and profit objectives and restructuring and building the category management teams into marketing. I was also responsible for the development of the Kraft Corporate Image strategy. Brands included Vegemite, Kraft- Peanut Butter, Salad Dressing,Mayonnaise, Singles, ETA, Philadelphia cream Cheese and ETA peanut butter. Show less

Sales and Marketing Manager for the Frozen Foods division of Goodman Fielder Watties Ltd. I was responsible for strategic business and brand planning, sales strategy development and execution, delivery of volume, share and EBIT targets, development and of sales, account management and marketing team while also being a key member of the Pampas MRP11 steering committee and management group. Brands included Pampas Puff Pastry, Filo Pastry, Block Pastry, Watties frozen vegetables, Tip Top ice cream… Show more Sales and Marketing Manager for the Frozen Foods division of Goodman Fielder Watties Ltd. I was responsible for strategic business and brand planning, sales strategy development and execution, delivery of volume, share and EBIT targets, development and of sales, account management and marketing team while also being a key member of the Pampas MRP11 steering committee and management group. Brands included Pampas Puff Pastry, Filo Pastry, Block Pastry, Watties frozen vegetables, Tip Top ice cream and later Buttercup Bakery brands. Show less

Brand Manager for the Dunhill trademark in New Zealand including Dunhill premium merchandise products and stores. .