John D. Mitchell Email & Phone Number

Atlanta, Ga, Us

In this dual role, I am responsible for driving innovative strategies to increase advertising revenue across multiple video platforms, while also serving as the product owner for the Contour TV streaming video application.• Partnered with Cox Media (ad sales) and Comcast to define the joint Advanced Advertising Technology Roadmap. Led technical projects that expanded linear digital ad insertions (DAI) to reach 20% more households. Launched new revenue streams by introducing new ad placements in the UI.• Collaborated cross-functionally with engineering, design, marketing, and sales teams to define requirements for an innovative new version of the Contour TV application. Leveraged analytics and customer insights to inform product decisions.• Additional responsibilities included strategic planning for the TV Everywhere (TVE) product, enabling users to access content across multiple devices.

New York, Ny, Us

Utilize innovative strategies to turnaround an underperforming 5-member team of Sr. Operational Managers responsible for ensuring the delivery of premium streaming content across all of NBA’s domestic cloud based digital platforms - NBA.com, mobile apps, gaming consoles, set top devices, and connected TVs. Drive the seamless delivery of all sponsorships and ads, spearheading improvements to CMS (Drupal 8), building relationships with NBA and WarnerMedia groups, partnering with key stakeholders to deliver new product and features in tight timelines, and delivering annual event/transitions across platforms such as Season Start, All Star Weekend, Playoffs, and Finals that are viewed by millions both domestically and internationally.* Established new best practices, redefined and clarified roles and responsibilities, rebuilt the team through listening, trust and a united sense of purpose; increased the Team’s scope of work by 67% by implementing streamlined, repeatable processes, which additionally led to the elimination of turnover.* Orchestrated changes to product requirements, ensuring new features and products were easily managed by Operations and Editorial team, which diverted work in-house instead of with costly engineering resources.* Achieved a 60% reduction in testing time across 30+ resources through the redesign and refinement of testing practices focused on increasing efficiency. * Enabled a 75% decrease in on-boarding time for new employees by leading the effort to create employee training documentation and supporting materials.

New York, Ny, Us

Served as program and product director for all projects and SaaS development initiatives for the 30 NBA Team sites and ensured all initiatives aligned with overall Turner Sports’ strategy and vision. Forged and sustained amiable business relationships between Teams, NBA, and Turner Sports. Coached, mentored, and supervised a dynamic team comprised of developers, quality analysts, and a product manager, senior operations manager, and senior project manager; the team delivery exceptional support and created new features/functionality for diverse and competitive customers.* Directed two CMS migrations for the 30 sites including the migration from a legacy platform to Drupal 7, simplifying publishing and site management for each NBA team; minimized publishing time for video-on-demand by 70%; project success recognized as a factor for the extension of the joint venture contract between NBA and Turner Sports.* Recognized as the innovator responsible for making the first Team sites of any major sports league fully responsive, integration with Getty Image feeds, aggregating content based on taxonomy, full compliance with accessibility guidelines and regulatory/privacy rules, leveraging SEO and analytics to inform product decision.* Established a continuous product roadmap comprised of a balance of revenue-generating functionality, innovative methods to curate and aggregate content, editorial process improvements optimized time and resources, and maintained technical stability and site performance.* Hand-selected to fulfill a strategic request from the NBA Commission to enable individual NBA Teams to customize their sites for their markets; leveraged innovative approaches to exceed that goal; received multiple accolades from the Teams’ senior management expressing their excitement to monetize their content and brands in innovative ways.

New York, Ny, Us

Orchestrated and synchronized components of multiple, concurrent video product and ecommerce projects for NBA.com and NBA League Pass Broadband. Liaised between 58 NBA, WNBA, and D-League teams, delivering exemplary video management needs and leadership for ecommerce and membership activities. * Successfully drove and delivered multiple digital video, ads/sponsorship delivery, and ecommerce projects.* Spearheaded a self-developed product roadmap for all video related product enhancements to include a reduction in costs regarding video delivery and improvements in video quality and capacity.* Enabled all NBA teams the ability to securely upload, publish, and manage videos syndicated to web, applications, and social media through the deployment of a self-designed video management system; achieved a 66% reduction in upload times, thus improving relationships with NBA clients. * Improved the reduction of support costs by optimizing video management documentation and training programs—served as the League Pass Broadband Product Manager for the 2009 to 2010 season; identified process improvements to eliminate scheduling conflicts with the product.

New York, Ny, Us

Consulted business leaders, system architects, and technical designers in the planning, scheduling and delivery of projects for the GameTap product including the client, server applications, and web site/storefront. Manager in charge of all promotional projects that required integration of various Turner systems with outside partners. Administered all aspects of the projects in Mercury’s Test Director application (now HP’s Quality Center) including profile creation, field customization, and workflow scripts• Delivered 10+ integration projects on time and in budget including adding two new revenue streams for the GameTap product.• Upgraded the quality of test cases through the development of standard test case practices and procedures. Trained quality analyst to improve the quality and coverage of test cases through the use of these practices.• Entrusted to serve on a committee to select new ecommerce partner to be integrated across multiple Turner news, entertainment, and sports properties.• Created and implemented the defect management life cycle practices for the Test Director system to standardize how all system related defects were loaded, worked, and reported.• Developed and directed the change management process for incorporating approved enhancements into the project plans.

Bloomfield, Ct, Us

Master Of Business Administration - Mba

Bs, Marketing Management