With a BBA in Marketing Management from The University of Memphis, my journey to becoming a Senior Marketing Strategist at Lensrentals.com has been driven by a strong commitment to understanding our customers and a keen attention to detail. I have developed strategies within our marketing department that prioritize customer loyalty, guided by valuable customer feedback. This includes the successful revamp of our Keeper program and the launch of a new rewards program.My collaborative approach has been crucial to integrating several recently acquired brands and ensuring a smooth and consistent customer experience. By utilizing tools like Google Analytics and Klaviyo, I have refined our email marketing campaigns and developed strategies that truly resonate with our audience. This combination of analytical insight and creative strategy continues to guide us in the ever-evolving world of digital marketing.
Listed skills include Microsoft Office, Customer Service, Microsoft Excel, Microsoft Word, and 12 others.