John David Email & Phone Number

Nairobi County, Kenya

• Developing strategies for service growth• Driving acquisition• Enhancing product penetration• Increasing usage and ARPU• Achieving revenue growth as per set KPIs• Executing campaigns for VAS (Value-Added Services)• RBT (Ring Back Tone)• Gaming• Lottery• VOD (Video on Demand)• MiniApps, SuperApps, Credit, Mobile Money, Payments, Lending, Credit Scoring, Cross-border Payment Solutions• Promoting Embedded Finance by building ecosystems leveraging Fintech solutions• Account Management and Partnerships: Oversee account management and cultivate • Solution Layout and Strategy Plan: Design and implement solution strategies, localization, capability development, and competitive spread of solutions in the region•Customer Support and Feedback: Identify customer requirements, manage feedback loops, and ensure close-loop management

Nairobi County, Kenya

• Content Acquisition; Sourced and negotiated content, including the negotiation of price, commercial terms, duration, territory, exclusivity etc.• Content Ingestion and Deployment; Monitored delivery of all the content acquired to all vectors where this content could be monetized. Managed end to end content ingestion requirement for the business which included data transfer, metadata QA and manual ingestion pushes into the technology platforms.• Content Monetization; Performed all activities to achieve & exceed the predefined Content monetization targets.• IPR Management; Performed all activities necessary with respect to protecting our IPR on exclusive content licenses and ensured the company always adhered to its obligations towards our partners’ IPR. Maintained strong documentation to ensure all the deliverables in the Content Licenses are executed. • Content Management & Support; Managed studio recordings, script editing & translation and sourcing for voice over talent. Artists royalty payouts.• Relationship Management; Maintained relationship with clients, content owners, content partners and relevant people at the Opcos. together with international partners i.e Universal music South Africa & Warner music South Africa.• Key Account Management; Managed revenue maximization, promotions of artists & repertoire through telecom BTLs, relationship with telecom content team & Account receivables and collections.• Social Media; Coordinated with artists and internal team for social media activities.Marketing & Public Relations; radio airplay,Tv flight, Public relations through media channels (Blogs, Media stories & Album/ Music launches).

Nairobi County, Kenya

specialized in driving growth acquisition for global brands and start-ups by focusing on key areas such as App downloads, Pre-installs, and serving billions of ad impressions through programmatic display ads, all while maximizing revenue. I collaborated closely with cross-functional teams to execute digital strategies and effectively manage ad spending.Some highlights of my expertise included:* Crafted impactful marketing campaign strategies aligned with client briefs.* Overseeing the seamless execution of campaigns across Transsion's diverse marketing platforms.* Directed day-to-day bid management, campaign optimization, and generating performance reports.* Prioritized client satisfaction and fostering long-term retention.

Nairobi County, Kenya

• Provided strong Market Research & Lead Product in-Market test support for KOKO Projects• Developed & managed project plans, budgets & timelines, ensuring alignment with strategic objectives and stakeholder expectations.• Ensured execution of tasks with daily / frequent updates for visibility to project team• Key liaison with senior management to define project priorities, allocate resources, and mitigate risks• Set up all tasks/ jobs to be done related Product in-market live testing and ensuring alignment of the same with the CCO and Commercial Heads• Collaborated with cross-functional teams to manage inter-project dependencies• Developed acquisition strategy & tools• Stakeholder trainings – including training content• Marketing and Communications: Help to develop marketing and communications plans - general marketing communications with the marketing team and 3rd parties as requiredKey successes in this role:• Successful launch of the retail platform business line with over 500 agents network onboarded – from on market testing to commercialization• Successful in market concept and product testing for two New Product Lines coupled with actionable insights to the business to optimize them

Nairobi County, Kenya

1. Ensure rights to all top content is acquired.. Carrying out audits from time to time to ensure we have rights to all content on our platforms. Overseeing agents are updating us with top content from all regions locally.. Customer & partners Delight. Content digitization (Audio & Video)Key AchievementsIncrease of revenue with 18% from 11% MoMIncrease of subscribers from 67% to 81% MoMDigitized more than 11K files with close to 400 content creator

Diploma Of Education, Project Management

Bachelor Of Commerce(Marketing), Marketing/Marketing Management, General, Second Class Honors

Activities and Societies: christian Union