John Ross Email & Phone Number

New Orleans, La, Us

St. Rose, La, Us

Kicking off the new year to drive our national growth leading both marketing and sales parts of our organization!

St. Rose, La, Us

Support PosiGen's expansion into new markets throughout the United States. Start with data driven insights, optimizing the brand's performance marketing, media mix, develop its community partnerships and growing its customer base nationally. "I've always wanted to work for a mission and purpose driven company that keeps me connected to the community," J.R. says. "The PosiGen team is passionate about helping people. The company's commitment to deliver "Solar For All," especially to low-income homeowners who truly need the savings solar offers, goes beyond just words. PosiGen's mission of helping those who need savings most, while making a positive impact on their environment, really resonates with me."

-Board of Directors Coalition to Restore Coastal Louisiana 2021-Present-Diversity Advisory Board, National Co-Chair. CONNECT Pepsico Employee Resource Group. 2016 - 2020.-Board Member. Duke University Alumni Association. 2008-2012.-Board Member. Ross, Johnston & Kersting, Inc. 1999-2010.-Other Advisory Board Seats: eBev, Pivot Conference, Promoboxx, Radio Johnson, Duke Reunion Executive Committee, Duke Annual Fund. UC Berkeley Undergraduate Marketing Association Visiting Lecturer.Public Speaking Keynotes and Panels: SXSW, Pivot Strategy Conference, Duke University Entertainment and Media Conference, Quinnipiac University Business School, KFC Global Sessions, PepsiCo APAC and Latin American Beverage Conferences and more.

Purchase, New York, Us

Hold a strategic role that combines managing marketing relationships on multiple global foodservice channel accounts with working with partner brand teams, operations, consumer insights, media partnerships to ensure the delivery of beverage and food growth across all properties. Acted as Global Away From Home Innovations & Insights Lead directing customer channel COE for insights & innovation team.-Swiftly conducted customer brand turn arounds resulting in double-digit growth for PepsiCo brand products.-Brought to market all Pepsico capabilities in brand assets, data sharing, consumer engagement, design, business optimization and franchisee system opportunities.-Led COE capability development for foodservice opportunities across franchise bottler system global sectors-Delivered strategic growth insights and packaging innovation consumer testing adapted by largest global customer accounts

Purchase, New York, Us

Chief of Staff to CMO, North American Beverages, accountable for managing annual product innovation process to launch two $150MM+ product launches each year.-Spearheaded cross functional portfolio annual operating plan and process for beverage portfolio.-Co-led FDA Label Compliance across 1,400 SKUs, ensuring 50% cost savings.-Piloted as marketing contact for 3-5 year Strategic Business Plan work streams as delivered to CEO, Board of Directors, Franchise Bottlers and external opportunities.-Strategically led CMO Council of marketers to drive cultural impact for the organization.

Purchase, New York, Us

Joined Pepsico as Senior Digital Marketing Manager for U.S. beverages. Served as a strategic council to internal North American Foodservice teams and key customers for digital efforts. Progressed to Digital Innovation Lead, directing customer relationships across global foodservice and shopper marketing customers.-Launched a five-year annual PepsiCo Digital Summit, an event with keynote speakers and campus immersions for the top 50% of PepsiCo volume customers in North America. -Built a Customer Digital Solutions team supporting digital strategy and commercial activations across all brands.Keynote speakers include: Sheryl Sandberg, Jack Dorsey, Adam Bain, Jonah Peretti, Chris Lindland, etc...-Summits resulted in more than 50 new work streams for PepsiCo portfolio brands.

Purchase, New York, Us

Serving as strategic council to both internal North American Foodservice teams and key customers for digital efforts.

Westport, Ct, Us

Scope: Built digital agency practice working with MARS Foods, Intel, Intuit and World Wrestling Entertainment accounts30Joined the company to manage annual client budgets, strategic planning, online advertising, and performance metrics. Responsibilities involved national sweepstakes, media buying strategies, website building, search engine optimization and other DM capabilities. Managed all online eCommerce assets for Intel brand e-commerce shopping experiences distributed in 17 languages globally.-Developed online national promotions resulting in more than 1,500,000+ registered participants.-Spearheaded social listening capability for CPG brands and cause marketing unlocking key shopper insights.-#4 digital team hire, scaling up to a practice of more than 30 creatives, producers and account services members.Clients included: Mars Petcare (Whiskas, Temptations, The Goodlife Recipe), Mars Snacks (M&Ms, Snickers), Subway Restaurants, Intel Global Shopper Marketing, Intuit, Avon Walk for Breast Cancer and SEARS.

Us

Scope: Directed search engine optimization, paid search modeling and syndicated content development30 for music education startupDeveloped a new business model and structured a complete marketing plan to launch an online paid subscription business, generating additional revenue streams for video downloads, syndicated content through 600+ websites worldwide, and traffic over 400,000 targeted unique visitors per month.-Nominated for more than six awards for MA Technology Leadership Council and MITX Mar/Comm awards.-Recipient of a Leadership award from MTLC and 4 Mar/Comm awards from MITX.