John Ross

John Ross Email and Phone Number

Executive Coach and Founder Mentor @ Tulane University Innovation Institute
New Orleans, LA, US
John Ross's Location
New Orleans, Louisiana, United States, United States
John Ross's Contact Details
About John Ross

Each day, I wake up energized to measure our business growth momentum, gain new insights on consumer behavior, and problem-solve with my team. Owning my work and the endless opportunity to break new ground is very important, as I find it promotes a challenger brand mindset.I have enjoyed building new capabilities and teams for over 20 years, where I innovatively solve problems for new marketing opportunities. People want to be listened to, and because of that, I invest my time in learning how others do their jobs. It helps me remove barriers to their career success and so they can exceed their work objectives.The best advice I’ve ever received from a CEO: “There’s probably someone else in the company who has the same problem you do. Go find them and combine resources to find an answer.” When I see resources and minds combined, I love to celebrate the great work that comes from that combination. I am the go-to person on my team for visionary and critical thinking with data-validated results. I use those factors to create compelling storytelling and a charismatic zeal for our work at PosiGen.When I’m not at work, you can find me listening to a range of different music genres, where I draw inspiration from all artists and their ability to tell incredible stories in only a couple of minutes. I have 13 nieces and nephews who teach me a great deal about authenticity, and I study Buddhism, which inspires me to take a gentle and peaceful approach to all that I do. These activities keep me fulfilled outside of work and give me a fresh perspective in my career. I accidentally fell into marketing, and with it came an obsession for driving brand strategies, profitable partnerships, digital media measurement, consumer insights, and product innovation to drive growth with immediate impact.Recently, I switched from marketing consumer packaged goods to a more mission-driven corner of marketing: renewable energy and financial independence for underserved communities. My commitment to giving back can be credited to the communities who have given me so much support over the years. I am proud to sit on the Coalition to Restore Coastal Louisiana board. We take action around wetlands restoration, seafood sustainability, and promoting the cultural heritage of New Orleans.Today and every day, I hope you are driven to engage deeply in what you care about and want to be a part of for yourself. Onward,J.R.

John Ross's Current Company Details
Tulane University Innovation Institute

Tulane University Innovation Institute

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Executive Coach and Founder Mentor
New Orleans, LA, US
John Ross Work Experience Details
  • Tulane University Innovation Institute
    Executive Coach And Founder Mentor
    Tulane University Innovation Institute
    New Orleans, La, Us
  • Posigen
    General Manager Growth & Strategy
    Posigen Jan 2024 - Present
    St. Rose, La, Us
    Kicking off the new year to drive our national growth leading both marketing and sales parts of our organization!
  • Posigen
    Vice President Marketing
    Posigen Apr 2022 - Jan 2024
    St. Rose, La, Us
    Support PosiGen's expansion into new markets throughout the United States. Start with data driven insights, optimizing the brand's performance marketing, media mix, develop its community partnerships and growing its customer base nationally. "I've always wanted to work for a mission and purpose driven company that keeps me connected to the community," J.R. says. "The PosiGen team is passionate about helping people. The company's commitment to deliver "Solar For All," especially to low-income homeowners who truly need the savings solar offers, goes beyond just words. PosiGen's mission of helping those who need savings most, while making a positive impact on their environment, really resonates with me."
  • Duke University, Pepsico And Non-Profits
    Board Engagements & Social Impact
    Duke University, Pepsico And Non-Profits 2007 - Present
    -Board of Directors Coalition to Restore Coastal Louisiana 2021-Present-Diversity Advisory Board, National Co-Chair. CONNECT Pepsico Employee Resource Group. 2016 - 2020.-Board Member. Duke University Alumni Association. 2008-2012.-Board Member. Ross, Johnston & Kersting, Inc. 1999-2010.-Other Advisory Board Seats: eBev, Pivot Conference, Promoboxx, Radio Johnson, Duke Reunion Executive Committee, Duke Annual Fund. UC Berkeley Undergraduate Marketing Association Visiting Lecturer.Public Speaking Keynotes and Panels: SXSW, Pivot Strategy Conference, Duke University Entertainment and Media Conference, Quinnipiac University Business School, KFC Global Sessions, PepsiCo APAC and Latin American Beverage Conferences and more.
  • Pepsico
    Global Director Customer Partnerships
    Pepsico Apr 2018 - Aug 2021
    Purchase, New York, Us
    Hold a strategic role that combines managing marketing relationships on multiple global foodservice channel accounts with working with partner brand teams, operations, consumer insights, media partnerships to ensure the delivery of beverage and food growth across all properties. Acted as Global Away From Home Innovations & Insights Lead directing customer channel COE for insights & innovation team.-Swiftly conducted customer brand turn arounds resulting in double-digit growth for PepsiCo brand products.-Brought to market all Pepsico capabilities in brand assets, data sharing, consumer engagement, design, business optimization and franchisee system opportunities.-Led COE capability development for foodservice opportunities across franchise bottler system global sectors-Delivered strategic growth insights and packaging innovation consumer testing adapted by largest global customer accounts
  • Pepsico
    Chief Of Staff, Office Of The Cmo
    Pepsico Aug 2016 - May 2018
    Purchase, New York, Us
    Chief of Staff to CMO, North American Beverages, accountable for managing annual product innovation process to launch two $150MM+ product launches each year.-Spearheaded cross functional portfolio annual operating plan and process for beverage portfolio.-Co-led FDA Label Compliance across 1,400 SKUs, ensuring 50% cost savings.-Piloted as marketing contact for 3-5 year Strategic Business Plan work streams as delivered to CEO, Board of Directors, Franchise Bottlers and external opportunities.-Strategically led CMO Council of marketers to drive cultural impact for the organization.
  • Pepsico
    Director Of Customer Solutions, Digital Engagement
    Pepsico Jan 2014 - May 2018
    Purchase, New York, Us
    Joined Pepsico as Senior Digital Marketing Manager for U.S. beverages. Served as a strategic council to internal North American Foodservice teams and key customers for digital efforts. Progressed to Digital Innovation Lead, directing customer relationships across global foodservice and shopper marketing customers.-Launched a five-year annual PepsiCo Digital Summit, an event with keynote speakers and campus immersions for the top 50% of PepsiCo volume customers in North America. -Built a Customer Digital Solutions team supporting digital strategy and commercial activations across all brands.Keynote speakers include: Sheryl Sandberg, Jack Dorsey, Adam Bain, Jonah Peretti, Chris Lindland, etc...-Summits resulted in more than 50 new work streams for PepsiCo portfolio brands.
  • Pepsico
    Senior Digital Marketing Manager - Engagement
    Pepsico May 2012 - Dec 2013
    Purchase, New York, Us
    Serving as strategic council to both internal North American Foodservice teams and key customers for digital efforts.
  • Catapult Marketing
    Management Supervisor
    Catapult Marketing Apr 2007 - Apr 2012
    Westport, Ct, Us
    Scope: Built digital agency practice working with MARS Foods, Intel, Intuit and World Wrestling Entertainment accounts30Joined the company to manage annual client budgets, strategic planning, online advertising, and performance metrics. Responsibilities involved national sweepstakes, media buying strategies, website building, search engine optimization and other DM capabilities. Managed all online eCommerce assets for Intel brand e-commerce shopping experiences distributed in 17 languages globally.-Developed online national promotions resulting in more than 1,500,000+ registered participants.-Spearheaded social listening capability for CPG brands and cause marketing unlocking key shopper insights.-#4 digital team hire, scaling up to a practice of more than 30 creatives, producers and account services members.Clients included: Mars Petcare (Whiskas, Temptations, The Goodlife Recipe), Mars Snacks (M&Ms, Snickers), Subway Restaurants, Intel Global Shopper Marketing, Intuit, Avon Walk for Breast Cancer and SEARS.
  • Workshoplive, Inc.
    Director Of Marketing
    Workshoplive, Inc. Apr 2005 - Nov 2006
    Us
    Scope: Directed search engine optimization, paid search modeling and syndicated content development30 for music education startupDeveloped a new business model and structured a complete marketing plan to launch an online paid subscription business, generating additional revenue streams for video downloads, syndicated content through 600+ websites worldwide, and traffic over 400,000 targeted unique visitors per month.-Nominated for more than six awards for MA Technology Leadership Council and MITX Mar/Comm awards.-Recipient of a Leadership award from MTLC and 4 Mar/Comm awards from MITX.

John Ross Skills

Digital Strategy Digital Marketing Strategy Seo Email Marketing Online Advertising Social Media User Experience Marketing Mobile Marketing Social Media Marketing Social Media Measurement Creative Direction Digital Media Brand Development Shopper Marketing Web Analytics Interactive Marketing New Media Direct Marketing Integrated Marketing Online Marketing Analytics Ppc Media Buying Web Design Advertising Brand Management Google Analytics Web Applications Internet Strategy Mobile Advertising Interactive Advertising Creative Strategy Content Strategy Strategic Partnerships Marketing Communications Marketing Research Search Engine Optimization Website Development Sem Relationship Marketing Content Development Customer Insight Media Planning Lead Generation Art Direction

John Ross Education Details

  • Duke University
    Duke University
    Religion

Frequently Asked Questions about John Ross

What company does John Ross work for?

John Ross works for Tulane University Innovation Institute

What is John Ross's role at the current company?

John Ross's current role is Executive Coach and Founder Mentor.

What is John Ross's email address?

John Ross's email address is jo****@****der.com

What schools did John Ross attend?

John Ross attended Duke University.

What are some of John Ross's interests?

John Ross has interest in New Orleans, Everest, Duke Basketball, Southern Cooking.

What skills is John Ross known for?

John Ross has skills like Digital Strategy, Digital Marketing, Strategy, Seo, Email Marketing, Online Advertising, Social Media, User Experience, Marketing, Mobile Marketing, Social Media Marketing, Social Media Measurement.

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