Initial role in January of 2008 was to lead the effort to develop a web presence and branding strategy including building a new website, initiating and managing delivery of a company newsletter, and providing all marketing efforts to support growth. Within 6 months, the role expanded to include selling NTI services as the Business Development Director.From 2008 to 2018 the company doubled in size. In May of 2018, NTI merged with ASD, Inc, As Design Sales Director responsibilities include:* DESIGN SALES -Increasing sales directly and indirectly for company growth, Implemented a CRM, initiated proactive efforts to increase repeat business, and created a strategic growth oriented plan with a focus on increasing client retention and new client growth resulting in record breaking sales year over year.* SALES MANAGEMENT - Manage all company sales and marketing activities, including encouraging and supporting individual team design business growth for both repeat client business and new business via referral and proactive sales efforts.* MARKETING - Create/update, and manage online presence with website, and NTI newsletter. Developed Branding Strategy to promote and manage highly targeted/low intensity viral effort via Website, Newsletter, LinkedIn.* OPERATIONAL MANAGEMENT - Oversee pursuit of all new design business development including tracking active and inactive clients to facilitate and support internal quality control by principals and project management.

REMBRANDT REMODELINGOctober 2004 – August 2005 and May 2007 - March 2008Joined the Lead Generation Group working in retail environments (Sam’s Clubs, Malls, etc.) and targeted trade shows (e.g. Atlanta Home Show, etc.) to qualify & deliver leads for multiple home improvement projects for kitchens, bathrooms, roof, gutters and painting.Elevated to assist with hiring and training. Assisted Marketing Director with all activities from recruiting through scheduling appointments.Consistently excelled as a lead generator, elevating to active assistance for:• Tele-qualifying leads• Recruitment of new lead generators• Interviewing• Training new hiresDATA CALL TECHNOLOGIES October 2006 – April 2007http://www.datacalltech.com/Digital Signage Solutions Initiated lead a program to expand Data Call services (infotainment content for rebroadcast) to provide a complete digital signage solution by working with best of breed partners to vertical and large market opportunities.Brought Fortune 500 opportunities for full digital signage solutions (IBM, NEC, Sonoco) and identified specific partner services to complete solution.Decision by company to remain a specific content provider.

BRAND DEVELOPMENT - Strategic change from a software only company to a software and content provider . Implemented activities to present company as a turnkey interactive digital signage solution. Implemented telephone campaigns, literature targeting, establishing partnerships and engaged in an aggressive trade show strategy which established Prism as a turnkey solution specifically for interactive solutions.BUSINESS/SALES PLANNING - Initiated and targeted effort to identify best marlkets for company's unique talent set (creative interactive applications)TRADE SHOW STRATEGY Generated new business via an agressive trade show schedule (to have maximum visibility of our physical end products (digital signage software and digital content, most often with interactive quality). This strategy lead to the development of a Trade Show Application that became a leading line of business for the company.. DATABASE MARKETING - Established and built a database of prospects and clients using Salesforce.com to target and track potential Digital Signage opportunities.

Managed a team of 4 to 6 selling Life & Disability insurance in north Georgia Promoted to Sales Manager after 1 year in field for an Atlanta based sales team selling in north Georgia.Field Sales of insurance products to small business and individuals

Sales and sales management of application software and services for:GENITOR TECHNOLOGIES, INC.Software Sales Management Helped established Genitor as a Hewlett Packard VAR for HP Open View software and training, targeting mid-market companies and government entities.IMAGINE USA, INCBusiness Development Manager Established 1st U.S. sales effort of Internet based Video Conferencing product developed in Israel• Sold 1st US client (remote mortgage application) by managing the application side of development to secure the business• Signed 1st and largest US channel partner (Ameritech) which served the Detroit automotive industryBANKING SOLUTIONS, INC. Regional Sales Independent sales contractor for financial software and services in Georgia• Sales of A/R Lending and Commercial Leasing services to Georgia banksINTERACTIVE FINANCIAL SERVICESNational Sales Manager Sales and marketing of financial planning software to financial brokers• Managed sales and service representing 62% of division’s total 1988 sales• President’s Club 1988Software Sales Representative• President’s Club 1987 (Leading software salesman)• President’s Club 1986ON-LINE SOFTWARE INTERNATIONAL National Account Manager Responsible for direct and indirect sales of Datapoint report writer software• President’s Club 1984Datapoint Account Manager• President’s Club 1983 - Leading software salesman 1983

Lanier served as a sales force for to 3M microfilm product line. My role was selling 3M Microfilm equipment and systems to businesses in the Greater New Orleans Area.Attained '3M Rookie Achiever's Award'.