John Decastro Email & Phone Number

Kansas City, Mo, Us

SkyTrak is the top selling personal launch monitor and indoor simulator in the world with more than 70,000 active units. We pride ourselves by making highly functional, easy to use products to help people improve and enjoy the game of golf.

Overland Park, Kansas, Us

Bushnell Golf simply makes the best distance measuring devices in the industry. Carried by 98% of PGA Tour pros, Bushnell is the definitive #1 Rangefinder in Golf.As the Executive Director of the global business I report to the president of outdoor products for Vista Outdoor and I have the privilege to lead all product management, partnership/strategic alliances, engineering, marketing, sales, and business analytics efforts. My team is tasked with defining the strategic direction of the company, building and executing A plan, proposing and managing the business to the budget approved by our corporate parent.Bushnell Golf products are sold through sporting goods, golf specialty, on-line, and golf course retail outlets worldwide. The many achievements our team has enjoyed have resulted in Bushnell being one of the top 10 brands in the Golf Industry.

Givella was A concept which used FinTech to raise money for schools + nonprofits through shopping incentives. The Objective; to create a retail loyalty program that cannot be matched by traditional promotions, and slashed fundraising costs for nonprofits so they can focus on what they do best. We successfully raised the first round of capital but after A short period it became obvious the time to scale and pay back did not match our targets. So my partner and I elected to dissolve the business. I continue to have A desire to help business and non-profits align their goals and efforts for the benefit of those in need.

Pasadena, California, Us

P&L accountability multi-million dollar business unit. Head motivator and visionary for team of dedicated employees and various (internal and external) cross-functional partners.Direct the distribution of product in traditional retail outlets. Author key criteria and oversee shopping experience for web-based sales. Direct business-to-business sales efforts. Effectively influence and lead programs, promotions, and training for franchised system. Key contributor to DINE's efforts to acquire, retain, up-sell, and migrate loyal guests into brand ambassadors. Direct team and agency efforts regarding messaging, listening, and promotions through social media channels.

Kansas City, Missouri, Us

Oversaw a team of direct reports ranging from 2 to 6. Excelled at day-to-day management of the product lines. Led consumer research efforts, market analytics and trending sales data to define and optimize the product assortment and pricing models. Led new product development efforts to achieve financial goals. Led cross-functional team including creative (writers and artists), legal, IT, operations/production, finance, and sales. Part of team to launch social media engagement leveraging the Hoops & Yoyo and Maxine properties.

Early in the on-line explosion, Cool Hand Luke, LLC was an on-line, ad revenue business model targeting home poker players. Led all software development, product sourcing, funding, sales and legal efforts. Led efforts in SEM/SEO to drive traffic, and led all digital marketing efforts.

Overland Park, Kansas, Us

Best known for its binocular, riflescope and sport optics products, Bushnell generates annual revenues of ~$500M. In 2004 the company was exploring the opportunity to expand into a sector referred to as “outdoor technologies.” This broadly defined segment included products like handheld GPS, laser range finders, and outdoor cameras. I joined the company as they were trying to bring this division to life and was tasked with a key role in developing the product map and launching the new to the market lines.

Chicago, Illinois, Us

Coleman is the industry leader in outdoor, family camping products. At around $750MM in annual revenue, they manufacture a wide range of consumer products including insulated coolers, sleeping bags, tents, inflatable mattresses, camp stoves, lanterns and flash lights, and many other segments.

Later acquired by another agency, and no longer in operation, Morris Frey was best known as a creative boutique. Representing clients in wide range of industries including aviation, banking, retail, consumer goods, and various service industries. Led 1-to-1 marketing efforts for the Rent-A-Center account that included a weekly circular with 20M distribution, bill stuffers and direct mail campaigns, as well as all in-store signage.