Twenty-year body of work built upon integrity, strategical acumen, and next-level ideas. A writer to the core, combines an appetite for storylines with the expertise to identify appropriate target audiences that yield maximum exposure for “our narrative.” Embraces the challenges of change and enjoys bringing out the best in an organization’s power players via image evolution, aligned messaging and/or media training. As a first point of contact for external media, utilizes trust and a dash of empathy to cultivate lasting relationships, while maintaining the needed edge to challenge erroneous reporting and/or missteps. Fundamental beliefs include the limitless power of proactivity, a welcoming customer-service atmosphere, being calm and concerted in crisis communication, and the notion that community relations never slumps.