Responsible for driving strategy, product roadmaps, New Product Development (NPD) execution and overall commercial growth within 3M’s Personal Safety Division. Portfolio. • Developed global marketing plans to engage external and internal stakeholders with emphasis on growth and penetration outside core North American market• Team lead for improving internal communications initiative that developed an intercompany survey to determine opportunities for improvement, new formats for bi-weekly “huddle” communications and methods to create a more continuous flow of information• Spearheaded Voice of the Customer (VOC) sessions throughout Europe, India, United Arab Emirates and Saudi Arabia• Directed a team of three Global Product Marketers to develop three-year New Product Introduction Roadmaps• Strategically managed Global Product Marketers through portfolio development and rationalization with emphasis on product offering rationalization through an 80 / 20 lens ensuring alignment with business goals• Initiated, organized and implemented internal workshop to address gaps in go-to-market strategies for North American Fire Service

Led the company’s marketing efforts. Supervised three product managers and an administrative assistant. Provided marketing support for two other business units (Vehicle Electronics and Portable Pump). Created marketing collateral for new product launches. Developed advertising creative materials for print and digital campaigns.

Managed the company’s largest product line. Led new product development teams. Established pricing strategies for the product line. Provided product training to internal and external stakeholders. • Won special recognition award for “Outstanding Sales Support” at the annual sales conference and earned “Living the Tyco Values Award for Excellence.”

Managed the company’s legacy product line of windows. Provided product roadmaps and timelines for the discontinuation of legacy products. Managed the company’s national dealer program. Created digital business plan templates for national dealers.• Created brand awareness programs within the sales organization.• Established pricing strategies for Electronic TRACO Ordering (ETO) system.

Managed one of the company’s pillar brands. Led cross-functional teams with derivative product development. Forecasted unit volumes for all sales channels. Led agencies for advertising creative and e-marketing program development.• Launched club size Pup-Peroni Lean Beef, and two sizes of Pup-Peroni Ribs Dog Treats.

Managed the company’s largest product line. Led new product development teams. Monitored, reported and presented key financial metrics to senior management. Analyzed competitive business trends. Created marketing collateral for new product launches. Developed sales aids and tools for channel partners and internal sales. Established pricing strategies for the product line. Created advertisements for use in publications. Trained key customers, sales associates and channel partners on products used within the industry. Gathered competitive intelligence.