Experienced and innovative marketing executive specializing in mobile marketing, analytics, and creating enterprise marketing software solutions. Led marketing at the highest level of scale on a global basis for category-defining mobile apps in every major gaming genre. Pioneered data-driven marketing decision making and optimizations to define mobile marketing as a profitable investment for shareholders, sustainable driver of business growth, and advance the careers of a new generation of mobile marketing leaders at industry-leading companies. Partnered with Facebook, Twitter, Apple, and Google to innovate how companies manage advertising on their platforms.I was most recently the Senior Director of Performance Marketing for Zynga. At Zynga he was responsible for the performance marketing strategy, operations, and marketing analytics for all Zynga web and mobile games worldwide. I profitably managed performance marketing at one of the highest levels of scale in the industry with multiple top free and top grossing mobile apps across multiple genres including Social Casino, Casual, Action, & Strategy for category-leading games like Hit It Rich Slots, Wizard of Oz Slots, Zynga Poker, Words With Friends, Empires & Allies, and Looney Tunes Dash. Our mobile UA team made a significant, profitable contribution to Zynga's success as one of the top mobile app developers. Zynga achieved company record mobile revenue as the dominant source of revenue for the first time in company history with the majority of mobile revenue from profitable paid acquisition to strict financial conditions. Prior to Zynga I was Director of Performance Marketing at Kabam where the innovative use of newly created mobile ad products at a high level of scale propelled Kabam to record company revenue through profitable paid acquisition investments for top grossing racing and strategy mobile apps including Kingdoms of Camelot, The Hobbit: Kingdoms of Middle-earth, and Fast & Furious 6: The Game.