I help businesses figure out how they will continue to succeed in a rapidly changing world. I do this by enabling business leaders to stand in the future and to identify the factors, trends and disruptors that they need to plan for to ensure a successful future. This is often a process that takes people out of their comfort zones but I don’t apologise for that - it is not easy to step away from the near-term, tactical, business-as-usual frame of reference and to think genuinely strategically.I also help organisations be more successful by enabling them to stand in another place that can be challenging – in their customers’ shoes. Businesses succeed when their interests align with that of their customers and having a real understanding of customers' needs and interests is a prerequisite for success.