-Create, test, and iterate on differentiated messaging and positioning across the buyer journey -Partner with marketing team to develop case studies, website content, and assets that support the buyer journey-Partner with sales on analyzing and boosting conversion rates across the sales funnel with compelling messaging, assets, and enablement-Track and measure key metrics to understand the impact of GTM efforts and uncover new opportunities

-Lead go-to-market strategy for new product launches. Responsible for driving product awareness and adoption. -Built and Implemented ABM growth campaigns (including segmenting audiences, building display ads, custom landing pages, and marketing emails, and in-app workflows) to retain current customers and generate growth opportunities.-Built custom automated workflows to support enterprise customers in our managed service efforts, which led to over $1,000,000 in additional ARR for the company. -Manage Hubspot, Outreach, and Salesforce operations for all customer campaigns - responsible for defining and sizing target markets, value propositions, campaign operations, and data analytics. -Manage the day-to-day HubSpot configuration, develop reports and dashboards, and collaborate with cross-functional teams for marketing initiatives.-Track/analyze product usage and publish in-app onboarding tours, announcements, and surveys, leveraging Appcues. -Built and implemented data-driven strategies to automate email campaigns and in app workflows to under performing customers, resulting in increased ongoing product usage. -Manage logistics for ReviewTrackers and InMoment customer conventions and events. -Launched bi-weekly webinars to drive product awareness, and create customer growth opportunities. Most recent Webinar generated over $600,000 in qualified pipeline.

- Lead go-to-market messaging and positioning for new product launches, analyze competitors in online reputation management.-Built and Implemented ABM growth campaigns (including segmenting audiences, building display ads, custom landing pages, and marketing emails, and in-app workflows) to retain current customers and generate growth opportunities.- Build strategy to leverage data to automate email campaigns to drive in app-engagement. - Manage Hubspot, Outreach, and Salesforce operations for customer marketing - responsible for defining and sizing target markets, value propositions, campaign operations, and data analytics. Also manage the day-to-day HubSpot configuration, develop reports and dashboards, and collaborate with cross-functional teams for marketing initiatives.- Track/analyze product usage and publish in-app onboarding tours, announcements, and surveys.- Create new content and resources to support current customers and drive engagement. - Manage logistics for ReviewTrackers events and customer conventions- Facilitate communication, discussions, events and other programs for gathering customer insights and feedback and report and apply findings to optimize marketing campaigns.-Produce multichannel marketing campaigns

-Responsible for inbound leads in the SMB space and for running a full sales process.-100% attainment Q1-Q4 during this time -Cultivated and maintained strong relationships with key stakeholders across small and medium-sized businesses and mid-market segments.-Provided personalized consultation to prospects, resulting in a 50% increase in customer retention and satisfaction.-Leveraged data analytics and customer insights to drive targeted sales strategies-Utilized Salesforce, Outreach.io, Salesloft, and Hubspot to track, analyze, and report on sales performance and customer engagement metrics.-Developed and implemented data-driven sales campaigns, resulting in a 25% growth in new business revenue.-Mentored and coached junior sales team members, contributing to their professional development and career progression.-Collaborated with cross-functional teams to optimize sales processes and improve team efficiency.-Played a key role in onboarding and training new hires, fostering a supportive and high-performing team culture.-Acted as a trusted advisor, understanding client needs and aligning them with ReviewTrackers’ solutions.

-Managed a budget of over 500k and coordinated volunteer staff, campaign activities, and administrative tasks.-Made 100+ cold calls per day to eligible voters in the 44th Ward. Discussed candidates various platforms, positions, and made hard asks to volunteer in our office. -Knocked 50-60 doors in the 44th Ward three to four times per week campaigning for the Alderman. -Created, with assistance from advisors, a campaign budget and strategy. -Responsible for assisting in development of paid digital media production, distribution, and broadcast (Twitter, Instagram, Facebook, TV, newspaper, and direct mail). -Assisted with fundraising events and managed cash flow coming in.

-Made upwards of 150 cold calls per day using predictive dialing to reach registered voters across the state of Illinois. -The Chris Kennedy for Governor of IL campaign is focused around a grassroots field strategy and large scale phone banking operation. -Assisted volunteers in the field going door-to-door to spread Chris Kennedy’s vision for the state of Illinois.-Prepping the candidate on talking points before public speaking engagements. -Organize large scale events for Chris Kennedy and Ra Joy to attend.-Work with campaign team on phone bank operations and op ed pieces.

-Assist in developing and implementing organizing strategy and campaign plans-Prepare outreach literature and develop messages for the campaign-Made ~75 cold calls per day asking registered voters within the city of Chicago how they felt about the soda tax in Cook County.  -Assist in identifying, recruiting, and developing workers to participate in organizing process -Develop working relationships with community and political allies

• Supports case preparation by preparing case summaries and materials for mediation conferences; preparing pleadings; monitoring and obtaining discovery responses; organizing materials for team case review.• Manage and supervise social media outreach for the firm via LinkedIn, Twitter, Facebook, Google +, email, or direct mail.• Create and deliver press releases, media relations content, case studies, executive bios, corporate newsletter content, and speaking proposals.• Research media coverage and industry trends.• Provide administrative assistance to legal staff in a law office.• Prepare legal correspondence and presentations.

-Facilitate communication between Republican State Representatives and their constituents via: in-district events, constituent case work, as well as outreach and written correspondence.

-Research/report on issues that affect state and federal levels of government.-Work in conjunction with lobbyists at Acuitas to successfully navigate uncharted policy waters.

-Recruit Lansing area college students to join the Lansing Chamber of Commerce. -Create new opportunities for students by connecting them to potential employers. Also work with colleagues to promote programs and initiatives that encourage economic growth in Greater Lansing.

-Work with team at Boston Scientific to help shape public policy, legislation and regulation that has a direct impact on the company, technologies and the patients that they serve.-Designed, created, and now edit content for Boston Scientific's political action committee website.-Research/report to Manager at government affairs office on any political issue that could have an impact on Boston Scientific.

-Answer constituent concerns from Michigan's 8th district, which includes the entire counties of Ingham and Livingston, as well as a portion of Oakland county.-Attend briefings and meetings on issues of importance to the Congressman.

-Answer 
constituent
 concerns 
from 
Representative 
Jacobsen’s
 district,
 which 
includes 
northern
Oakland
 County 
including 
Oxford, 
Orion,
 Oakland
 (part 
of), 
Addison,
 and 
Brandon 
townships.-Research 
and 
report 
to 
the 
representative 
on 
politically
 salient 
issues.
-Work 
in 
partnership
 with
 the 
representative’s 
legislative 
assistants 
to 
prepare 
him 
for 
upcoming meetings
 and
 sessions.

Oversee the daily sales and accounting of the arenas apparel shop.Preside over security and customer relation issues that arise during games and events.Facilitate and supervise the daily functions such as; Public Skating, Open Hockey, Open Figure Skating, and Skate Sharpening