Tasked with developing a DSD network throughout the Southeast, which encompasses Florida, Georgia, North and South Carolina, Alabama, Tennessee, Virginia, West Virginia, Mississippi and Kentucky. Responsible for managing sales through major chains such as Publix, Winn-Dixie, Harris Teeter, BI-LO, GNC, Vitamin Shoppe and 24 Hour Fitness. Additionally, focused on developing and adding business via chains such as 7-Eleven, Circle K, Quick Trip, Thorntons and Kangaroo. Accountable for delivering the planned/assigned revenue goals for the entire region, managing and training our team, while working in conjunction with our national team and corporate office.

GBS Growth Partners has over a 100 years combined experience in the food and beverage industry. Our experience combined with our advisors, operating managers and associates encompasses all functional areas including strategic planning, sales, distribution, marketing, finance, supply chain, production, product development and private equity financing. GBS Growth Partners offers total commercialization services for the food and beverage industry.

Established and implemented a company run DSD operation and accountable for all strategic pricing through each channel of trade. Managed three territory managers, one brand manager, one consumer educator team leader plus 10 consumer educators. Developed marketing plan for region using CE's for sampling, in addition to building brand awareness via industry publications, table top events and trade shows. Responsible for brand growth and management via distributors, brokers and major chain accounts. Forecasted sales and responsible for all aspects of production runs, which includes ordering all production parts, coordinating and managing all vendors and associated costs. Ensured all national warehouses maintain adequate stock to support regional PO's and reconciled each warehouses inventories on a weekly basis. Executed all PO's to set up on-time delivery through our distributor network via an LTL/FTL transportation network to ensure the lowest freight costs.

Responsible for DNA Energy drinks brand development, growth, company philosophies and foundation. Acquire distributors throughout the US in key markets such as the Southeast region, first and foremost. Create strategic pricing, programming and incentives, tailored for each distributor and their personnel. Develop marketing strategies to build awareness in the community via a “grass roots” program for the independent/chain channels of trade. Responsibilities include but not limited to, graphic design of DNA Energy drink, flavor profile and the development of P.O.S. materials. Accountable for all volume and financial aspects of distributor development.

Responsible for managing all aspects of the day to day operations for the entire DSD system, which has an annual volume of 2 million + cases. Establishing annual budgets and attaining goals by managing and directing a sales force which includes 3 District Managers, 1 Business Development Manager, 16 Sales Representatives, 16 Route Drivers and 10 Merchandisers. Creating and implementing all retailer programs on a monthly basis, along with reviewing key accounts quarterly to ensure growth and success. Institute intelligent, creative incentives for sales reps to achieve their objectives and increase distribution while maintaining allocated budget. Identify a pricing strategy that is profitable for the company and the retailer. Continually make corporate chain calls to key accounts to review past performance and discuss future opportunities. Involved in and execution of, marketing programs for all existing and future brands launched at NBC. Liable for weekly forecast and ordering of products not produced by NBC. Accountable for all fleet issues such as new leases, repairs, graphics and constant evaluation of the fleet to meet our ever changing needs, to be an effective and efficient DSD operation.

Responsibilities include growing market share through our distributors in Florida, Georgia and Alabama. Future distribution to include Puerto Rico and the Caribbean. Responsible for long and short-term profitability including the management of all business operation in the Southeast Region. Overseeing territory managers to ensure their success by developing and managing their strengths. Creating and managing incentives and programs for 100+ sales representatives in twelve distributors through the Southeast.

Directed, motivated and supervised the Red Bull’s company owned distributing sales team to become number one on the East coast. Working closely with a distributor’s management team on planning, budgeting, forecasting and implementing new programs. Collaborated with National Account Manager and coordinated chain account activities through the South Florida Market. Responsible for the training of direct reports and distributor personnel through individual or group training. Reported directly to Division Manager for the South East.

Managed the daily activities of nine account managers covering two boroughs in New York. Responsible for building sales in all other market accounts, over 5,000 in total. Orchestrated all Key Business Indicators (KBI’s) by tracking, ranking and publishing for the entire district to ensure steady growth. Assigned the responsibility of interviewing and hiring all new personnel, overseeing all travel and entertainment expenses and review of annual hours and job performances for all nine-account managers. Developed and managed all aspects of route sales efforts, as an independent contractor, in a geographic area for the Coca-Cola Bottling Company. (Independent distributor) Primary responsibilities included sales, administrative paperwork, collection of accounts receivables, routing and loading of trucks and all distribution transactions.