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I am a highly motivated person who is passionate about my work and my family. I work in intercollegiate athletics and have a passion and drive for the field. I am always looking to learn and grow in my personal and professional life.My objective in life as well as my work is to give my all to everything I do and help make myself and those around me better.
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Director Of Sales And MarketingPce Inc. Dec 2017 - PresentOversee the sales and marketing functions for the PCE, Inc. Plastics Group. -
Marketing ManagerPce Inc. Nov 2013 - Dec 2017As the Marketing Manager at PCE, Inc. I oversee all marketing operations for the Plastics Division, consisting of three companies. Apex Plastics, HTI Plastics, and Lincoln Plastics.Management of: Websites and social media sitesDirect Marketing CampaignsAdvertisingBrandingPress ReleasesDigital Marketing -
Lecturer - Sports MarketingUniversity Of Nebraska–Lincoln Feb 2015 - Mar 2018Lincoln, Ne, UsLecturer for Marketing 828 - Graduate level Sports Marketing -
Assistant Athletic Director For Marketing & LicensingUniversity Of Northern Iowa Aug 2010 - Nov 2013Cedar Falls, Iowa, Us• UNI Athletic Senior Staff member• Work with numerous community and social organizations to expand the departments reach and engage the department with the local community• Developed and oversee the sales team• Develop marketing plans for all sports/events to enhance the atmosphere in our facilities.• Provide oversight of the athletic ticket office, set ticket prices, and help develop post-season ticket policies• Adopted a dynamic ticket pricing strategy to maximize revenue at football- Set the second highest revenue mark in UNI football history• Created a new pricing strategy and promotion which increased attendance and revenue for women’s basketball• Developed a social media marketing plan to increase the following of UNI Athletics social media pages and to make them a valuable marketing tool for the athletic department• Liaison to Panther Sports Properties and represent them in Senior Staff meetings• Revamped the athletic departments advertising philosophies by utilizing technological and digital media options such as, re-targeting, web pre-rolls, and mobile marketing • Expanded the reach of the athletic department by reaching out to new markets in surrounding areas• Manage the budget for the marketing and licensing departments, and oversee spirit squad budgets• Oversee the marketing staff (Assistant Director, Graduate Assistant, student interns)• Work with promoters of various concerts and shows to help drive ticket sales and increase awareness • Licensing Director in charge of all athletic and University marks and work closely with LRG- Look for new opportunities to help promote our brand and increase revenueBoards and CommitteesPart of the UNI Communications roundtable committee consisting of campus representativesServe on the Intellectual Properties Board at the University of Northern IowaServed on the Trademarks Committee at the University of Northern IowaSit on the Panther Scholarship Club Board and assist with fundraising efforts -
Marketing AssociateUniversity Of Nebraska Athletic Department Jul 2008 - Jul 2010Lincoln, Us• Oversaw all marketing efforts for Soccer, Women’s Basketball, Men’s Basketball, and Baseball.• Developed Advertising campaigns aimed at increasing awareness and visibility of the athletic department• Designed marketing materials such as flyers, brochures, billboards, print ads, and web ads.• Created new group rates and mini-plans to expand our market and make tickets more affordable for fans.• Instrumental in the creation and maintenance of the official athletic facebook and twitter pages.• Successful in expanding the reach and increasing awareness of the programs I worked with.• In charge of hiring and supervising the student intern staff, as well as creating their work schedules• Provided oversight of the sales force team, which included writing call scripts, researching new market segments, and organizing the databases to be used in the sales plan. • Essential to the planning and implementation of the 300th sellout celebration and uniform auction. -
Associate For Athletic MarketingIowa State University Jul 2007 - Jul 2008• Oversaw all marketing efforts for Soccer, Women’s Basketball, and Softball.• Developed Advertising campaigns for the sports I oversaw, I also wrote radio ads for select sports.• Managed the marketing budget for all of the sports I oversaw.• Negotiated advertising contract for all sports with the Ames Tribune.• Designed marketing materials promoting Iowa State Athletics.• Created and maintained databases for marketing purposes.• In charge supervising the student intern staff and acted as Advisor the Cyclone Alley student spirit group.• Game producer for the 2008 NCAA Women’s Basketball Tournament, 1st and 2nd Rounds.
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Marketing AssistantUniversity Of Washington Intercollegiate Athletics Dec 2006 - Jul 2007Seattle, Wa, Us• Oversaw all marketing efforts for Women’s Gymnastics and Baseball.• Wrote and implemented the marketing plans.• Instrumental in the marketing efforts for the Huskies first baseball game in Safeco Field, - This game set the Pac-10 single game attendance record of 10,421 fans.• Assisted in promotional events and coordinated in-game promotions at Men’s and Women’s Basketball, and other Olympic sports. • Researched and reached out to new market segments that previously had not been targeted- Youth leagues, Adult baseball league, social organizations, retirement communities• Created and maintained databases for all sports.• Designed marketing materials such as, brochures, flyers and informational packets.• Oversaw all functions of the Jr. Husky Club, which included in-game promotions, writing newsletters and coordinating special events. -
Marketing/Corporate Sponsorship InternValparaiso University Aug 2006 - Dec 2006Valparaiso, Indiana, UsWhile at Valparaiso I managed and fulfilled corporate sponsorships and acted as a liaison between corporate sponsors and radio affiliates. I also developed, implemented and managed various promotions for football and volleyball, as well as coordinated the marketing efforts for the men’s and women’s basketball midnight madness event. -
Marketing/Promotions InternIndiana Sports Corporation Mar 2006 - Mar 2006Indianapolis, In, UsDuring the 2006 Big Ten Men’s Basketball Tournament I worked in the operations office, assisted with tournament promotions, pre-game ceremonies and halftime entertainment. -
Marketing/Promotions InternOmaha Royals May 2004 - Sep 2004UsIn my time with the Omaha Royals I assisted with group sales calls, helped coordinate pre-game and in-game promotions, as well as theme nights. I also assisted with the Royals marketing efforts at the Western Heritage Museum Fan Fest. -
AmbassadorCollege World Series Of Omaha, Inc May 2003 - Jul 2003During the College World Series I assisted NCAA officials in the NCAA offices, helped with guest relations at the VIP tent, pre-sold general admission ticket booklets and provided information to fans at the NCAA Info-Zone. I was the winner of the 2003 College World Series Ambassador Scholarship Award, given to the top Ambassador of the year.
John Eby Skills
John Eby Education Details
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Valparaiso UniversitySports Administration -
University Of Nebraska-LincolnMarketing -
University Of Nebraska-LincolnMarketing -
University Of Nebraska-LincolnMarketing
Frequently Asked Questions about John Eby
What company does John Eby work for?
John Eby works for Pce Inc.
What is John Eby's role at the current company?
John Eby's current role is Director of Sales and Marketing at PCE Inc..
What is John Eby's email address?
John Eby's email address is je****@****unl.edu
What is John Eby's direct phone number?
John Eby's direct phone number is +140247*****
What schools did John Eby attend?
John Eby attended Valparaiso University, University Of Nebraska-Lincoln, University Of Nebraska-Lincoln, University Of Nebraska-Lincoln.
What are some of John Eby's interests?
John Eby has interest in Event/athletic Marketing Trends, Nba, Cooking, Nfl, Politics, College Athletics, Reading, Nhl, Mlb, Kosama.
What skills is John Eby known for?
John Eby has skills like Social Media, Social Media Marketing, Marketing, Event Planning, Facebook, Sports Marketing, Marketing Communications, Advertising, Sports, Newsletters, Press Releases, Lead Generation.
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