John Eckel Email & Phone Number

Newport Beach

• Founded, own, and manage a consumer lifestyle firm specializing in PR, branded entertainment, sports. • Forged strategic joint operation with The Brand Amp, the OC’s leading PR agency. • Clients: Cirrus Aircraft, Karma Automotive, AWM Smart Shelf, Unilever/Axe Brands/Edelman, Polaris, Marine Essence Biosciences, AVP/AVP Pro Beach Volleyball Tour, Varsity Brands, etc.

Greater New York City Area

• Managed Alliance, Grey Advertising’s global branded entertainment division. Oversaw NY and L.A. staff of 20+. Led new business teams that secured Western Union, Telefonica (Spain), People’s Choice Awards, TruTV, Waste Management, Varsity Spirit, Abreva (GSK), Calgon, Green Earth Technologies and Rouge Tomate accounts. Led P&G’s Old Spice, Secret and Pringles accounts. • Green Earth Technologies: Managed strategic launch of G-Oil, world’s first non-petroleum motor oil; Negotiated, activated American LeMans Series sponsorship, G-Oil branded LeMans race car.• Western Union: Pitched and won business, and developed 3-year mktg./PR plan. Secured Haitian music artist Wyclef Jean for 2009 Holiday campaign featuring Wyclef-signature prepaid Visa Card; event manager for free Times Square concert event launch, Haiti disaster relief effort resulting in 18% Q4-Q1 sales increase. Secured, activated World Music Awards, Billboard Latin Music Awards, U.S. Marines Mother’s Day concert and Wyclef’s 2010 World Tour title sponsorships.

Greater Los Angeles Area

• One of 5 talent agents for CAA’s film, TV, music and sports star commercial endorsements.• Deals/offers secured: John Legend-Lexus; Eva Mendes and Anne Hathaway-Mercedes; David Beckham-Herbalife and GM OnStar; Enrique Iglesias-Dentyne; Oprah & Anne Rice-Sony Electronics; Madonna-Benidorm; Oscar de la Hoya-Subway and Bally, etc. • Member of CAA pitch teams that signed new clients David Beckham, Zac Efron, Sidney Crosby, Matt Dillon, Christian Slater, MVP Ryan Howard, Pat Riley, soccer star/CK model Fredrik Ljungberg, Ashley Tisdale.

Greater Los Angeles Area

• Co-founded newco. Secured clients Ford Motor Company and Sony Pictures Digital. Procured celebrity talent, managed on-site activation and personally conducted all media relations and on-camera interviews for the www.fusionflashconcerts.com insider website and 12 Ford Fusion Flash Concerts - - a series of free, “secret” concerts by top artists inc. Los Lonely Boys, Wallflowers, Jermaine Dupri, Fat Joe, Staind, Collective Soul.

Greater Los Angeles Area

• Founded H&K’s global automotive and sports marketing practices. Started with 2 jr. staff and zero revenue; grew and led a 22-member account group with $5 million annual fees. Managed Irvine office staff of 30+, and H&K’s global sports asset group (50+ members).• Led new business teams that secured and managed $25+ million of new business fees during tenure, including: Ford, Mazda, adidas, Goodyear, Allstate (Olympics, BCS sponsorships), B.F. Goodrich, Feld Entertainment (Disney on Ice; Ringling Bros. Circus), International Olympic Committee, Athens 2004 Olympic Bid, TaylorMade, Ermenegildo Zegna, NHRA, DirecTV, Wilson Sporting Goods, and many others. • While managing H&K Sports and Irvine office, co-founded and served as Chief Creative Officer of BrandStruck, a highly successful J.Walter Thompson-H&K (WPP) marketing joint venture ($3M+ in fees per year from June 1999-Aug. 2004)

• One-year contract managing all advertising and PR for start-up specializing in consumer interactive telephone gaming platforms and technology. • Produced three separate TV and print launch campaigns with ad agencies Lois/GGK, Della Femina and A. Eicoff.

Greater Chicago Area

• Helped establish and co-managed the firm’s national sports marketing division. Created/supervised award-winning consumer marketing programs for Brown-Forman, KFC, G. Heileman Brewing, Schwinn Bicycles, Hunt-Wesson (Fisher Nuts), LPGA and “Inside Sports” magazine.

Naperville

• Led all PR function and programs for not-for-profit organization serving mentally, physically and emotionally challenged youth, teens and adults. • Won National Community Awareness Award for successfully launching America’s first group home for autistic children.