John Edburg

John Edburg Email and Phone Number

Head of Marketing @ Enercon
Peoria, IL, US
John Edburg's Location
Peoria Metropolitan Area, United States, United States
John Edburg's Contact Details
About John Edburg

I've carved a niche as a marketing maestro with a rich blend of expertise spanning power and control manufacturing to the financial sector. I've sculpted strategies with laser precision that are effective and transformative, propelling businesses to new heights.Leading dynamic teams, I've steered projects of varied magnitudes. One of my hallmark achievements was sculpting a five-year marketing strategy. This wasn't just a roadmap but a company metamorphosis, pivoting our brand to resonate better with current market dynamics and setting the stage for enduring success.Digitally, I spearheaded a website revamp, which didn't just look good - it performed phenomenally. The numbers spoke for themselves: a 10x surge in traffic YoY and an enviable SEO stance with over 20 top-ranking keywords. This was more than just metrics; it translated into tangible leads, roping in heavyweights like large defense programs. In the age of digital ubiquity, I revitalized our online persona across social platforms, weaving engaging narratives through content and videos. The ripple effect? An exponential rise in followers and, more importantly, engrossed audiences turning into brand advocates.Numerous campaigns under my supervision have hit and often exceeded targets, contributing $2.5MM in fresh annual revenue and maintaining an impressive 7:1 ROI on marketing endeavors. Challenges exhilarate me; they're opportunities in disguise. Through strategic foresight and a penchant for innovation, I ensure these opportunities are not only seized but maximized.I operate by a simple creed: never rest on laurels. The journey of success demands risks, learning, and an unwavering vision. My commitment is not just to ride the wave but often to be the force behind it, catalyzing business growth and crafting legacies.

John Edburg's Current Company Details
Enercon

Enercon

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Head of Marketing
Peoria, IL, US
Website:
pgcontrolsbd.com
Employees:
12
John Edburg Work Experience Details
  • Enercon
    Head Of Marketing
    Enercon
    Peoria, Il, Us
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  • Enercon
    Head Of Marketing
    Enercon May 2021 - Present
    Peoria, Illinois, Us
    Strategic Visionary: Pioneered a five-year marketing roadmap, steering the company toward sustained growth and profitability.Rebranding Maestro: Championed a full-scale organizational rebrand, elevating brand identity and recognition in competitive markets.Digital Dynamo: Boosted website traffic by a whopping 10x YoY. Commandeered SEO strategies that shot 20+ keywords to page 1 rankings, drawing in impactful leads such as large defense contracts.Social Media Virtuoso: Revamped our digital presence across major platforms, skyrocketing follower count and engagement. Produced compelling content and videos, strengthening brand loyalty.Team Leadership: Sculpted and captained a high-performing marketing unit of 5, consistently delivering stellar outcomes.Business Synergist: Seamlessly integrated sales and marketing, amplifying business development initiatives. Synched marketing campaigns with overarching company goals, ensuring tangible results.
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  • Amp Marketing Consulting
    Company Owner
    Amp Marketing Consulting Jan 2019 - Present
    As the leader of AMP, I've been at the forefront of championing small business growth in today's digital age. My role encompasses:Digital Transformation: Guided several businesses in building and optimizing their digital footprints, from crafting compelling websites to establishing robust social media presence.SEO Maestro: Enhanced online visibility for clients by implementing targeted SEO strategies, ensuring they rank prominently in search results and reach their intended audiences.Paid Search Pioneer: Managed and optimized pay-per-click campaigns to maximize ROI, driving quality traffic and leads for our clients.Holistic Strategy Development: Beyond individual services, I’ve taken a 360° approach to marketing, crafting comprehensive strategies that synergize various digital tools and platforms to deliver measurable results.Collaborative Growth: Worked closely with small business owners, understanding their unique challenges and aspirations and translating those into actionable marketing campaigns that fuel growth.Passionate about small business success, I'm always eager to explore collaborations that promise mutual growth and innovation.
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  • Associated Bank
    Svp, Marketing | Private Client & Institutional Services
    Associated Bank Mar 2016 - Jan 2019
    Green Bay, Wisconsin, Us
    Spearheaded Innovative Go-to-Market Strategies at Associated Bank:Championed the alignment of sales frameworks, catalyzing organic growth and expanding cross-selling avenues across intricate business units: insurance, wealth management, and commercial banking.As the primary touchpoint, I collaborated closely with the executive leadership, departmental heads, and sales brigade to ensure smooth operational flow and strategic alignment.Successfully rolled out the consumer-focused Insuritas insurance platform, leveraging robust marketing techniques from data mining to predictive analytics.Cultivated a content-rich library and synchronized editorial calendar, bolstering our thought leadership presence across multiple channels. This strategic move led to a solid 15% YoY boost in marketing leads in the Milwaukee and Chicago regions.Elevated the brand visibility of Jumbo Mortgage offerings in Madison and Milwaukee, translating to a 27% spike in marketing-driven Mortgage Loan Originator actions.Navigated the 2016 corporate makeover for Associated Benefits and Risk Consulting, smoothly integrating three mergers and acquisitions and orchestrating a brand shift for Associated Bank Wealth Management.Modernized our sales tools and digital content channels through third-party integrations, amplifying email insights, speeding up client interactions, and enhancing real-time response mechanisms across various business avenues.Directed diverse marketing and sales teams to craft tailored marketing blueprints and thought leadership roadmaps, capturing 21% of our target demographic and marking an average 9% YoY revenue increment.
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  • Fifth Third Bank
    Vice President Marketing
    Fifth Third Bank Sep 2002 - Nov 2015
    Cincinnati, Ohio, Us
    Elevated to be the driving force behind the formulation and execution of acquisition strategies across multiple sectors, including retail banking, small business and commercial banking, wealth management, and mortgage. Expedited market penetration by seamlessly integrating 30+ new retail locations across 10 markets. Achieved a remarkable reduction in profitability timelines by an average of seven months, predominantly by focusing on the small business sector.Orchestrated a collaboration with corporate sales divisions to unveil a retention blueprint to maintain 90% of our top-tier ultra-high net worth clientele. This involved leveraging cutting-edge CRM tools, bespoke collaterals, timed communications, and immersive marketing strategies.Conceived and rolled out a comprehensive marketing blueprint targeting a niche business segment. This strategic move captured an impressive 8% of the market share in its debut year, translating to an $850K annual revenue over the project's lifecycle.Pioneered an inventive sales platform, successfully channeling our existing wholesale clientele into Fifth Third Private Bank, generating a staggering $7.2MM in revenue with a consistent YoY growth of 77%.Transformed corporate sponsorships and community investment endeavors into bankable relationships, yielding over $500K in annual revenue. These affiliations also paved the way for unparalleled experiences for our affluent clientele and potential leads.Forged strong ties with our finance and analytics divisions, harnessing proprietary and external analytics. This collaboration was instrumental in keeping a pulse on market dynamics, understanding intricate customer behavior, gauging campaign impacts, and consistently meeting key performance metrics.
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John Edburg Skills

Marketing Strategy Integrated Marketing Sponsorship Relations Experiential Events B2b Marketing Strategy Financial Services Roi Optimization Cross Selling Brand Management Consumer Marketing Segmentation Marketing Communications Relationship Management Strategic Planning Multicultural Marketing Creative Concept Design Sales Management Graphic Design Event Management Promotions Crm Product Marketing Social Media Live Events Trade Shows Banking Advertising Marketing Retail Banking Corporate Events Credit

John Edburg Education Details

  • Roosevelt University
    Roosevelt University
    Integrated Marketing Communications
  • Columbia College Chicago
    Columbia College Chicago
    Advertising Art Direction

Frequently Asked Questions about John Edburg

What company does John Edburg work for?

John Edburg works for Enercon

What is John Edburg's role at the current company?

John Edburg's current role is Head of Marketing.

What is John Edburg's email address?

John Edburg's email address is jo****@****ank.com

What is John Edburg's direct phone number?

John Edburg's direct phone number is +163091*****

What schools did John Edburg attend?

John Edburg attended Roosevelt University, Columbia College Chicago.

What are some of John Edburg's interests?

John Edburg has interest in Social Services, Education, Arts And Culture, Health.

What skills is John Edburg known for?

John Edburg has skills like Marketing Strategy, Integrated Marketing, Sponsorship Relations, Experiential Events, B2b Marketing Strategy, Financial Services, Roi Optimization, Cross Selling, Brand Management, Consumer Marketing, Segmentation, Marketing Communications.

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