John Engle Email & Phone Number

Chatsworth, Ca, Us

Manage sales analysis for the Walmart team to provide actionable data and recommendations across all functions of the merchandising and buying teams at Walmart, as well as for all internal cross functions in marketing, demand planning, and sales team. Built data models for turn key reporting and data visualization blending information from multiple resources to create best in class Omni reporting capabilities. Collaborate with all internal functions and external customer teams to gain feedback and insight to provide the most crisp and actionable information possible for each constituent.

Akron, Oh, Us

Built a sales territory of over $5 million in sales annually from a base of less than $100K through cold calling, building relationships, and customer service excellence. Developed extensive product knowledge, studied the industry, and researching both active and prospective accounts to ensure call preparation offered the right products, features, and benefits. Active listening and targeted questions further built relationships and targeted approach to develop new customers, as well as retain and grow current customers.

Satellite Beach, Florida, Us

Providing clients with turn-key presentation decks with compelling fact-based insights-driven selling stories for line reviews, category reviews, new item launches, customer business planning and sales presentation, as well as developing analytical and reporting capabilities. Leveraging a broad range of data and insights resources to identify opportunities and develop actionable solutions to achieve client goals in alignment with customer methodologies. Outcomes have included distribution gains, expanded store coverage, improved shelf placement, and increased facings that have consistently delivered profitable growth.

Oak Brook, Illinois, Us

Conducted category management and customer business planning for the company’s $100MM private label and dry pasta business with Walmart including all category advisor responsibilities to implement customer’s distribution, shelving, and merchandising goals, as well as all aspects of collaborating with the Walmart buying team and internal functions. Leveraged a broad range of data and information sources to identify insights, trends, and opportunities to drive growth, provide regular reporting for the buyer and drive insightful content into line reviews and customer business plans. Implemented “Atlas” data management and delivered a 2yr CAGR of +4.2%, outpacing the category’s national average. (TreeHouse is a $6B producer of a wide range of private label food products)

Bentonville, Arkansas, Us

Corporate Assortment Discipline Program - Selected to pilot team tasked to develop, and integrate into the modular review process, breakthrough insights capabilities leveraging “traceable-tender” data to create loyalty and substitutability metrics, as well as consumer decision trees for optimizing assortments, shelf management, and store clustering. Pilot categories grew +3.5pts vs. department average.

Bentonville, Arkansas, Us

Frozen, Snacks, Beverages, and Dry Grocery Depts. - Managed category and modular review process across entire departments and developed analytical, insights, and category management capabilities in collaboration with buyers, cross-functions, external advisors, syndicated data and research firms. Implemented best practices to improve the overall modular review process. Leveraged a broad range of data and insights resources to identify and implement assortment, pricing, promotion, and shelf management initiatives to drive category growth. Increased on-time modular execution +34%, drove adoption of the “ECS” tool for demand-based store clustering tool, grew ice cream share +4pts, soft drinks comps +4pts, alternate beverages comps +12pts, and frozen snacks comps +6.4pts. Recognized by award ten times including the Merchandising Excellence, Associate of the Year award in 2014. (Walmart’s highest award)

Minneapolis, Minnesota, Us

Managed a Walmart category advisor team (captains) responsible for seven categories with $800MM in sales and conducted all category advisor responsibilities for baking categories to implement customer’s distribution shelving, and merchandising goals. Developed analytical, insights, and category management capabilities in collaboration with buyers and internal resources. Leveraged a broad range of data and information sources to identify insights, trends, and opportunities to drive growth, provide regular reporting for buyers, and drive insightful content into line reviews and customer business plans. Managed 4 category advisors and 4 category analysts. Gained 3 category captaincies and the team exceeded sales targets every year.

Minneapolis, Minnesota, Us

Managed business planning, training, and talent development for the $2B Walmart sales team focused on leveraging Retail Link along with traditional resources, to identify growth opportunities and create compelling selling stories with actionable recommendations for sales presentations, line reviews, customer planning, and modular reviews. Managed four analysts, recruited on campus, and conducted training for new to Walmart associates. Implemented “Vision Chain” data system and gained customer insight serving on Walmart’s Retail Link Steering Committee driving development of the ECS demand-based store clustering tool, processes to implement localized assortment strategies, “Item Velocity” measures and various other capabilities used broadly across the industry today. Played key role in taking a company with virtually no experience selling to Walmart to becoming a best in class supplier team.

Minneapolis, Minnesota, Us

Direct sales of $200MM baking portfolio to Walmart including responsibility for business planning, sales, volume, distribution, profit, forecasting, customer service, and managing trade promotion budgets, as well as aspects of collaborating with the Walmart buying team and internal functions. Managed retail broker activities, one sales management associate, and one analyst. Developed innovative merchandising programs including bake center, rainbow pallet programs, and various pricing efficiencies to drive sales and profitable revenue growth. Exceeded sales targets every year, asked to be on Walmart’s retail link steering committee.

Minneapolis, Minnesota, Us

HQ Marketing role for the Big G Cereal Division, coordinated merchandising programs, launched new items, developed sales materials, and negotiated trade funding with national sales regions. Developed company’s first EDLP program for Walmart.

Minneapolis, Minnesota, Us

Managed trade and business planning for the Mid-America sales region including Walmart, Schnuck’s, Hy-Vee & various other retailers.

Minneapolis, Minnesota, Us

Negotiated trade and managed business planning for the Great Lakes sales region including A&P, Spartan, Meijer, Foodland, and various retailers.

Minneapolis, Minnesota, Us

Managed A&P, Farmer Jack, non-foods accounts, and team of five retail sales representatives.

Minneapolis, Minnesota, Us

Managed sales planning and trade negotiation for Midwest sales region.

Minneapolis, Minnesota, Us

Managed Roundy’s and Winkler wholesale accounts and three sales representatives.

Minneapolis, Minnesota, Us

Managed Food 4 Less chain and various ad groups.

Minneapolis, Minnesota, Us

Managed various ad-groups and independent accounts.

Mississauga, Ontario, Ca

Collaborated in this group of Walmart IS, leaders, and merchants, as one of 6 supplier representatives to develop Retail Link capabilities. Led the category management sub-group, developed and introduced various tools used broadly in the industry today including the “ECS” Demand Clustering Tool and Item Velocity measures to Retail Link’s DSS system.

Arlington, Virginia, Us

Awarded expert infantryman's badge, 5 unit citations for dedication, service, safety, and other.