John-Erik N. Email & Phone Number

Mckinney, TX, US

Addison, Texas, US

Ann Arbor, MI, US

Responsible for providing strategic regional support to senior regional leadership and field business consultants through training, strategic guidance, media recommendation support, pricing and offer analysis, and uncovering overall profitability opportunities

Ann Arbor, MI, US

• Drove market level and franchisee performance to meet sales and EBITDA goals by partnering with operations and development on analytics, development, communication, and implementation of franchisee and market level.
• Communicate national promotions and rationale to drive engagement within the Domino’s franchise system
• Serve as the local market subject matter expert by delivering market market & franchisee level sales analyses to assess overall business/market health, uncover growth opportunities, and gain market share
• Lead,sell in, and implement local media strategy to leverage profitable growth opportunities for each DMA in portfolio
• Meet with franchisees within markets to review business health, profitability opportunities, as well pricing and offer opportunities

Plano, TX, US

• Built and executed franchisee marketing capability through consultation, collaboration, education, and trade area analysis to support overall brand strategy. Customized local-centric business strategies to help drive.
• Oversaw, developed, and executed scalable marketing programs to share with franchise organizations to help drive growth, incremental traffic, and profitability.
• Partnered closely with new franchise partners to provide actionable market data, local marketing execution, and grand- opening strategies.

Plano, TX, US

• Directed all aspects of corporate national partnerships, including NFL and NFL Local ProTeams, NCAA, ESPN College GameDay, Pepsi, Dr Pepper, Dallas Stars, Dallas Mavericks, and ProCamps. Oversaw both national and local.
• Spearheaded national ProCamps partnership supporting approximately 100 pro athletes across all sports channels, resulting in increased GenZ brand awareness and approximately 4,400,000,000 impressions.
• Developed and executed NCAA Championship local activation strategies, resulting in over 1,000,000 impressions.
• Grew franchisee participation in local events by 75%.
• Led activation support for newly acquired NFL team partners (Seattle Seahawks, Pittsburgh Steelers, Los Angeles Rams, and Los Angeles Chargers), resulting in a 3% increase in incremental sales.
• Partnered with brand and sports marketing to increase NFL partnership awareness to 41% in first year.

Plano, TX, US

• Oversaw transition of national gift card program to third-party vendor and launched new hosting website for optimal customer experience and card sales. Developed and implemented step-by-step marketing and sales tools.
• Grew National School Lunch program 40% (from $14,000,000 to $20,000,000) and reduced overall COS by 29% through evolved operations, supplier transition, and new recipe development.
• Received “Pizza Hut President’s Award” twice for program achievement.

Plano, TX, US

Aided director of field marketing with implementation of impactful marketing programs across assigned portfolio, working closely with internal cross-functional teams, as well as external agencies, to ensure strategic connection and consistency within Yum! Pizza Hut brand.

Dallas, Texas, US

US