John Espensen Email & Phone Number

Odense, Syddanmark, Danmark

Responsibilities:• All Marketing, PR & IR related activities (See previous Marketing Manager job position at Scape Technologies)• Sales and channel development - SME

Odense, Region Syddanmark, Danmark

Key Tasks & Responsibilities:• Marketing Strategy, Marketing Planning & execution of activities• New Company Profile via new Visual Identity & logo• New website (EN, DE, CN) & landing pages • New SoMe profile and content strategy • Digital marketing campaign planning and execution• Offline marketing materials • Video (company, products, customer cases)• Defined and executed product marketing strategy • Webinars – created tool and executed webinar-events• Events – Trade Fairs & online fairs • Marketing Automation – engage & mature leads• Tool for demo of SCAPE Solution • PR & Newsletter activities • Marketing budget• Investor Relations & capital increase campaign • Employee responsibility• Member of management

Region Syddanmark, Sydjylland, Danmark

Key Tasks & Responsibilities:Smart Heating:• Roll out of website (smartheating.com) to 5 local market versions • Planning digital campaign with France and Denmark • Sharing learnings from campaigns in markets for coming campaigns• Implementing winning awards for the category (Danish Design Award, Reddot Award, German Design Award)• Implementing Amazon Alexa integration• Development of Digi-campaign content and tools for market specific needs. Achievement in Smart Heating - 2018: High Performing Digital Campaign in Denmark - Oct./Nov. 2018 • 700% more users in the campaign period compared to last year same period.• 150% more users that have entered “smartvarme.danfoss.dk” in the browser or googled “danfoss smartvarme”. (organic search)• 22% more users on the website in Oct./ Nov. 2018 compared to 3 times higher media spend in January 2017.• Significant increasement in the number of new users in Oct./Nov. 2018 compared 7 times higher media spend in same period 2016. Retail/DIY/e-com stores - supporting 4 brands: • Danfoss Home Program• Smart Heating• Veria• Home Heating More in detail: Develop new DIY Instore POS concept and related E-com toolboxDevelop Instore, E-com. material from existing content, - containing: • POS/Brochures/leaflets/product info-cards/Selling Sheets/Catalogue/pictures/AV/PR-articles/ Display solutions/ E-com Banner-solution packages Achievement in Retail - 2018: Amazon Germany: I was nominated for the Danfoss ‘Charge Award’ and won the category: “Business impact: Best proven ROI” at the Danfoss Charge event 2018. The achievement was based on doubling the sales in the German Amazon channel by optimizing all relevant marketing elements and possibilities within the channel.

Region Syddanmark, Sydjylland, Danmark

Key Tasks & Responsibilities:Smart Heating:Define and develop the Smart Heating Category in cooperation with colleagues from Product Lines and secure a strong market involvement and buy-inn on projects.More in detail: • Roll out of website (smartheating.com) to 2 local market versions • Sharing learnings from campaigns in markets for coming campaigns• Implementing Warranty Program• Developing Digi-campaign content and tools for market specific needs. Retail/DIY/e-com stores - supporting 4 brands: • Danfoss Home Program• Smart Heating• Veria• Home Heating More in detail: Develop Instore, E-com. and Trade Marketing toolbox containing: • POS/Brochures/leaflets/product info-cards/Selling Sheets/Catalogue/pictures/AV/PR-articles/ Display solutions.• E-com Banner-solution packages for Digi - campaigns.Marketing Automation Programs:Develop the concept and tool together Digital Experience Department for utilization of Marketing Automation activities and inspire colleagues in the markets to get the most out of the tool locally.

Odense Området, Danmark

Areas of responsibility:• Strategisk planning• Media planning• Creative planning• New Bizz

Odense Området, Danmark

Areas of responsibility:• Strategisk planning• Media planning• Creative planning• Account Director• New Bizz

Odense Området, Danmark

Areas of responsibility:• Prioritizing, campaign media development (ATL, BTL, Social) and campaign execution.• Project management and coordination of cross-organizational teams in connection with campaign execution • Campaign evaluation – including evaluation of target groups and budgets.• News mails. • Half-yearly status – including general evaluation of campaigns and budgets across platforms.

Odense Området, Danmark

Areas of responsibility: • Responsible for the daily marketing of TV 2’s primetime range of programs• Cross promotion of: TV 2 Zulu, TV 2 Charlie, TV 2 Film, TV 2 Fri, TV 2 NET and TV 2 Play

Odense Området, Danmark

Areas of responsibility: • Campaign management – including preparation of marketing briefs for production, campaign execution, booking, budget and follow-up on campaigns.• Coordination and prioritization of cross marketing between social media, website and TV.• Project management of guidelines for executing branding elements across the channels.

Region Syddanmark, Fyn, Danmark

Areas of responsibility:Strategic consumer marketing planning (together with the agency's contact managers),- including:- Defining product positioning and concept in relation to consumers.- Development of marketing plan and campaign material Market analysis,- including:- Portfolio manager for development of market analysis products. - Budget responsibility and contract negotiation with sub-contractors.- Project management for implementation of market analysis and presentation of results.- Personnel responsibility for 17 interviewers for field work and data gathering.

Region Nordjylland, Danmark

Areas of responsibility:• Market Research in the DK, UK, France, Germany, Italy and Spain.• Contract negotiation with sub-contractors on data and market analysis.• Presentation of results to subsidiaries and key functions in the value chain in B&O in Denmark.

Dansk Supermarked Gruppen

Areas of responsibility:• Sale and marketing, IT/sales price system, budget, service policy and responsible for five people.

Leadership Training Program

Special designed Scape Leadership Training Program conducted by Aspira

Brand Management, Hd (A)

Master'S Degree, Cand. Scient. Oecon Int. Marketing