➡️ Designed social media strategy based upon analyzing metrics, content creation, social engagement, lead generation & lead nurturing➡️ Built Instagram page to over 3,500 followers organically➡️ Built Mailchimp email list to 2,500+ subscribers through lead generation strategy➡️ Lead gen strategy involved warm & cold outreach, follower engagement, Google ads, Facebook ads, lead magnets, market research & data analysis➡️ Optimized email marketing performance by monitoring & analyzing key metrics➡️ Achieved 36.08% Open Rate across email marketing efforts➡️ Managed global client relationships➡️ Created all blogs, videos & social media content

➡️ Managed email list of 250,000+ subscribers➡️ Consistently converted multiple 1,000s of subscribers each Month➡️ Achieved above industry average results for key email metrics such as Open Rates & CTRs ➡️ Created & managed email campaigns to engage, nurture and convert subscribers➡️ Responsible for design & content of emails & landing pages➡️ Tracked, Monitored & Analyzed key data points to continuously optimize email performance➡️ Worked in a 100% remote setting

➡️ Developed new revenue streams from scratch, focusing on both B2B & B2C➡️ Created & executed the companies digital marketing funnel➡️ Generated & nurtured leads (primarily via social media & email marketing)➡️ Optimized Instagram metrics through data analysis & problem solving➡️ Increased Instagram follower count by 250%➡️ Increased Reach Per Follower by 45% ➡️ Improved Email Marketing Open Rates by 10%➡️ Project managed quarterly product launches & events

➡️ Generated, nurtured & converted leads➡️ Primary social media & email marketing tools used: Instagram, YouTube, Google Ads, LeadPages, Mailchimp➡️ Designed, created and scheduled/planned all social media posts➡️ Primary content creation tools used: Canva, Creator Studio, CapCut, Hootsuite, G-Suite➡️ Improved course lead generation by 60-80% via content marketing➡️ Built the digital marketing strategy to engage & drive conversions➡️ Strategy based on social media, email marketing, B2C outreach & lead nurturing

➡️ Used Project Management skills to oversee the creation of B2B training courses➡️ Managed all global stakeholder relationships➡️ Responsible for course content reviews➡️ Planned and developed schedules for the release of informational courses

➡️ Ongoing communication with key event stakeholders➡️ Negotiated budget agreements➡️ Developed and implemented digital marketing strategy➡️ Involved in website design➡️ Copywriting for social media, website and promotional material➡️ Managed social media accounts (primarily Instagram & Facebook)➡️ Created & posted content from weekly events Online courses completed during internship:➡️ SEO Optimisation➡️ Google Analytics➡️ Design Thinking: Data Intelligence➡️ HTML Essentials➡️ CSS Essentials➡️ Predictive Customer Analytics

➡️ Developed presentation skills by leading fitness classes to groups of 10-15 people➡️ Worked as front of house, oftentimes being first point of contact for sales leads➡️ Involved in social media activities such as scheduling posts, creating content, recording videos, responding to comments➡️ Boosting member engagement was a key aspect of role➡️ Managed my own client base, requiring sales and communication skills

➡️ Created variety of health and fitness videos➡️ Developed content creation skills

➡️ Assisted in the management of the sports retail shop➡️ Discovered key customer pain points through communication with shoppers➡️ Developed B2C sales skills