John Ferro

John Ferro Email and Phone Number

Vice President, Global Marketing and Innovation @ Silgan Dispensing
Richmond, VA, US
About John Ferro

Senior Sales and Marketing executive with extensive experience delivering strong results in top 10 consumer packaged goods categories, across multiple channels and global markets. 20+ years of consumer packaging experience building and leading top performing teams across Marketing, Sales, Innovation, Corporate Strategy, Trade & Pricing Optimization, Category Management, and Shopper Marketing functions.

John Ferro's Current Company Details
Silgan Dispensing

Silgan Dispensing

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Vice President, Global Marketing and Innovation
Richmond, VA, US
John Ferro Work Experience Details
  • Silgan Dispensing
    Vice President, Global Marketing And Innovation
    Silgan Dispensing
    Richmond, Va, Us
  • Silgan Dispensing
    Vice President, Global Marketing And Innovation
    Silgan Dispensing Feb 2020 - Present
    Richmond, Virgina, Us
    Executive leading Global Marketing and Innovation functions for Silgan Dispensing System's Home, Personal Care, and Beauty business representing ~$1B in annual revenue. Manage a diverse, talented team of 40+ professionals across multiple continents and disciplines.Silgan Dispensing's mission is to be the packaging partner that has the greatest impact on improving the business and consumer perceptions of world class brands. We provide solutions across a wide range the skin care, cosmetics, fragrance, hair care, cleaning, air care, laundry, healthcare, and food applications.Marketing responsibilities include category participation strategy, innovation planning, sales communication, value proposition creation, consumer insight research, strategic customer engagement, investment optimization, environmental sustainability, and product line management across all global markets.Innovation role includes leadership of global R&D Engineering and Design Strategy teams responsible for development of new to the world dispensing technology and evolution of existing product lines to improve the consumer experience, enhance sustainability, and drive brand value.
  • Silgan Dispensing
    Vice President, Marketing
    Silgan Dispensing Mar 2014 - Feb 2020
    Richmond, Virgina, Us
    Executive leading the global Marketing strategy for Silgan Dispensing System's Home, Health and Beauty business segments representing ~$600MM in annual revenue. The business was formerly a division of WestRock until its sale to Silgan Holdings in April 2017.Silgan Dispensing's mission is to be the packaging partner that has the greatest impact on improving the business and consumer perceptions of world class brands. We provide solutions across a wide range the skin care, cosmetics, fragrance, hair care, cleaning, air care, laundry, healthcare, and food applications.Primary responsibilities include category strategy, innovation development, sales communication deployment, value proposition creation, consumer insight research, strategic customer engagement, investment optimization, and product line management across all global markets.Lead a diverse, global team of 20 professionals with specialties across 4 Marketing sub-functions: Category Strategy, Product Line Management, Market Research, and Consumer Insights.
  • Westrock Company
    Vice President, Global Accounts: P&G
    Westrock Company Jan 2013 - Feb 2014
    Atlanta, Georgia, Us
    Global general manager for WestRock's (formerly MeadWestvaco) dispensing business with Procter & Gamble. Responsible for the strategic relationship across multiple categories and packaging platforms. Accountabilities included business development, sales and profit enhancement, executive engagement, joint value creation and consumer led packaging innovation.
  • Kellogg Company
    Vice President, Sales Strategy
    Kellogg Company 2011 - Sep 2012
    Battle Creek, Michigan, Us
    Executive directing national strategy development across all Sales and Customer Marketing functions for 4 categories representing $4B in annual sales. Report directly to the Business Unit President while leading a team of 26 experienced professionals.
  • Kellogg Company
    Vice President, Customer Investment Strategy
    Kellogg Company Jul 2009 - Nov 2011
    Battle Creek, Michigan, Us
    Senior Sales leader responsible for trade, pricing, and customer investment strategies across 10 categories representing $8B in revenue. Reported to Senior Vice President, Customer Development and led a team of 9 individuals.
  • Kellogg Company
    Senior Director, Commercialization
    Kellogg Company Sep 2008 - Jun 2009
    Battle Creek, Michigan, Us
    Special project leader creating next generation packaging innovation for the Cereal category. Accountabilities included CEO alignment, P&L development, optimal package design, category management strategies, customer partnership, media interface, and conversion strategy.
  • Kellogg Company
    National Sales Manager - Australia
    Kellogg Company Nov 2006 - Aug 2008
    Battle Creek, Michigan, Us
    Sales Strategy executive for Australia’s $450MM Cereal and Snacks businesses (AUD$). Led 16 Category Management, Customer Marketing, Business Management, CRM Planning, Trade Strategy, and Shopper Marketing professionals.
  • Kellogg Company
    Director, Trade Marketing
    Kellogg Company Jun 2004 - Oct 2006
    Battle Creek, Michigan, Us
    Development of trade investment management and strategies for Ready-to-Eat Cereal, Pop-Tart and Fruit Snacks brands.
  • Kellogg Company
    Manager, Trade Promotions
    Kellogg Company Jan 2003 - May 2004
    Battle Creek, Michigan, Us
    Senior Manager responsible for translating Marketing plans into Sales programs and strategies. Process improvement owner for trade tools, promotional analytics, and event optimization.
  • Kellogg Company
    Manager, Team Sales - Supervalu
    Kellogg Company Jan 2001 - Dec 2002
    Battle Creek, Michigan, Us
    Sales management lead accountable for development of 5 Account Executives and $50MM in annual revenue across 4 Supervalu divisions. Responsibility for $8.4MM trade budget.

John Ferro Skills

Cross Functional Team Leadership Consumer Products Customer Insight Trade Marketing Fmcg Strategy P&l Management Shopper Marketing Pricing Iri Customer Marketing Marketing Strategy Leadership Management Forecasting Marketing Sales Management Grocery Nielsen Crm Competitive Analysis Sales Analytics Market Planning Brand Management Categorization Integrated Marketing P&l Business Strategy Brand Equity Key Account Development Pricing Strategy Strategic Planning Sales Operations Retail Direct Sales Sales Process Spectra Ac Nielsen Supply Chain Key Account Management Segmentation Direct Store Delivery National Accounts Account Management Supply Chain Management Fast Moving Consumer Goods

John Ferro Education Details

  • Marquette University
    Marquette University
    Business
  • University Of Kentucky
    University Of Kentucky
    Business Management

Frequently Asked Questions about John Ferro

What company does John Ferro work for?

John Ferro works for Silgan Dispensing

What is John Ferro's role at the current company?

John Ferro's current role is Vice President, Global Marketing and Innovation.

What is John Ferro's email address?

John Ferro's email address is jo****@****ock.com

What is John Ferro's direct phone number?

John Ferro's direct phone number is +126927*****

What schools did John Ferro attend?

John Ferro attended Marquette University, University Of Kentucky.

What are some of John Ferro's interests?

John Ferro has interest in Children.

What skills is John Ferro known for?

John Ferro has skills like Cross Functional Team Leadership, Consumer Products, Customer Insight, Trade Marketing, Fmcg, Strategy, P&l Management, Shopper Marketing, Pricing, Iri, Customer Marketing, Marketing Strategy.

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