• Proven ability to drive record-high sales campaigns and account acquisition• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.• Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts• Experienced in SEM for Paid Search, SEO, Ad-Serving and Analytics, as well as strategy lead of multiple social media initiatives • Played an active role in the development of innovative sales strategies senior and major accounts management team• Ten plus years of Sales Management experience• Proven ability to lead, inspire and motivate a sales team and provide field coaching• Ensures effective management and utilization Customer Relationship Management database • Managed annual sales expense and capital budgets with the General Mgrs and Regional Director of Sales• Leads the recruiting, interviewing and hiring efforts of sales personnel utilizing the Targeted Selection interviewing process and profile and ensures training of sales reps • Ensured key account penetration through ongoing research and information-gathering regarding the marketplace and competitive situations and strategizing• Ensures compliance and execution of sales initiatives by continuously reviewing, monitoring sales plans, sales reporting information, key statistics and directing sales activities• Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices.• Developed internet marketing plans that included use of pay-per-click advertising, search engine optimization and email campaigns as well as analytics website efficiencies