Corporate Leadership, focused on the growth and development of a Health and Wellness Division. Fostering Business Development opportunities for the organizations B2B, Non-Profit and Consumer divisions. In addition, providing leadership in operational excellence across the organization to support profitable company growth and the development of our associates talent.

Division Leader overseeing A&Z portfolio of Branded Products, M-Fit Supps, D-Cal USA as well as Softgel OTC and Sports Nutrition E-Commerce Platforms - FitnessFirstUSA.com. Leading all marketing and sales strategic planning, management of marketing investment, brand programming, activation and innovation planning and development.

Division Leader overseeing the Sports and Active Nutrition portfolio, Met-Rx, Body Fortress, Balance Bar, Best Bar Ever, managing a team of 11. Led all strategic planning and management of marketing investment, brand programming, activation and innovation planning and development.

Portfolio Leader overseeing the Vitamin, Mineral, Herbal and Supplements business, Osteo Bi-Flex, Sundown Naturals, Ester-C and Front-End Innovation, managing a team of 7 leaders. Driving the strategic planning of marketing investment, brand programming, activation and innovation planning and development.

Managed a team of 10 brand marketers for the VMHS portfolio for Sundown Naturals, Osteo Bi-Flex, Ester-C and Private Label Brands, developing marketing and sales strategy to deliver positive sales results, differentiated innovation and consumer connected marketing initiatives.

Managed the Sundown Naturals brand with a team of two marketers, supported with marketing investment.• Responsible for the re-launch and re-branding of the Sundown Naturals brand, converting from a branded private label focused on price; to a brand with an ownable positioning (logos, packaging, positioning, consumer target).• Developed marketing communication plans that drove consumer engagement and brand love.• Responsible for a ground up annual P&L development and management from Gross Sales to EBITDA, delivering year over year gross sales increases.

• Developed companies first trade management system and process.• Managed the flagship Nature’s Bounty brand trade investment.• Built and developed team structure that is still successfully in place today.

• Managed a variety of brands including Sundown Naturals, Marvel, Tony Hawk and Disney Vitamins.• Responsible for product development, inventory management, marketing plans, sales presentations, P&L ownership.

• Responsible for the marketing and branding of Nautica, Coach, Fendi, DK/DKNY $90MM.• Successfully launched the Coach brand as part of a licensing acquisition, to include brand guidelines, product development, marketing materials and merchandising development.• Partnered with outside vendors and internal creative to deliver merchandising and marketing elements to drive sales in and out of the store.• Created the first hybrid position of Account Executive and Marketing Manager to drive work flow efficiencies and eliminate procedural overlap.