John Frazier Email and Phone Number
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Global and commercial leader with 10+ years’ experience and proven success in marketing and brand management driving entertainment-based IP across multiple categories and leading cross-functional teams to drive global product development in conjunction with consumer products, entertainment and digital/mobile gaming from ideation through go-to-market strategy.
Hasbro
View- Website:
- hasbro.com
- Employees:
- 8053
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Senior Director, Global Brand Strategy And Marketing - Preschool And Fashion PortfolioHasbroPawtucket, Ri, Us
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Senior Director, Global Brand Strategy & Marketing - Preschool & Fashion PortfolioHasbro Jul 2024 - PresentPawtucket, Ri, Us
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Director, Global Brand Strategy & Marketing - Preschool PortfolioHasbro Apr 2020 - Jul 2024Pawtucket, Ri, UsOversee team of four to drive the preschool toy portfolio including Peppa Pig, PJ Masks, Potato Head, Playskool and new brand development and launch strategy.
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Senior Manager, Global Brand Development & Marketing - TransformersHasbro Jan 2017 - Apr 2020Pawtucket, Ri, UsOversaw the multi-year brand story to support commercialized toy plans across movie, animation, fan and new brand segments in partnership with our storytelling partners, while leading a team of three marketers to execute transformers brand and product initiatives.
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Manager, Global Brand Development & Marketing - TransformersHasbro Jun 2015 - Dec 2016Pawtucket, Ri, UsOversaw full product and marketing initiatives for Transformers core boy segment including management of one marketer, owning full business and line planning, entertainment and product alignment strategy, research and development and holistic toy marketing, execution and delivery of assets to support the line.
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Manager, Global Brand Marketing - My Little Pony Equestria GirlsHasbro Jan 2015 - Jun 2015Pawtucket, Ri, UsSupervised holistic marketing strategy and execution for the Equestria Girls fashion doll brand including development of marketing plan and entertainment rollout, agency briefing, creative oversight and marketing toolkit for delivery to global regions.
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Associate Manager, Marketing Rotation ProgramHasbro Jun 2013 - Dec 2014Pawtucket, Ri, UsPiloted the first ever Hasbro marketing rotation program. Over 6-month increments, worked across global brand development & marketing and US regional marketing driving global brand development and go-to-market execution and retail plans.Assoc. Marketing Manager, US Marketing - My Little Pony Brand (June 2013 - Dec. 2013)Assoc. Brand Manager, Global Brand Development - Equestria Girls Brand (Jan. 2013 - Aug. 2013)Assoc. Brand Manager, Global Brand Marketing - Equestria Girls Brand (Aug. 2013 - Dec. 2013)
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Marketing Associate, Hasbro GamingHasbro Jan 2013 - Jun 2013Pawtucket, Ri, Us
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Global Consumer Insights - Mba InternHasbro Jun 2012 - Jan 2013Pawtucket, Ri, UsManaged the design and creation of primary and secondary research projects of a quantitative, qualitative and global nature across key brands and categories. Synthesized and communicated relevant consumer insights and developed creative strategies against these insights to influence downstream marketing and brand strategy.
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Marketing Communications ManagerRe/Max Of New England Jan 2008 - Aug 2011Collaborated with sports marketing partners to activate local sponsorship and maximize exposure of the RE/MAX brand. Lead all cause related marketing efforts through communication, training and liaise with citizenship partners at the local and national level. Also managed all internal and external communications including the creation and distribution of four e-newsletters.
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Marketing Technology CoordinatorRe/Max Of New England Aug 2007 - Jun 2008Supported the RE/MAX of New England franchisee network in leveraging two main proprietary on-line marketing tools. Additionally conducted on-line webinar tutorials to associates on the training and utilization of these marketing tools.
John Frazier Skills
John Frazier Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
Isenberg School Of Management, Umass AmherstMarketing
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Universitat Autònoma De BarcelonaInternational Business
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High School
Frequently Asked Questions about John Frazier
What company does John Frazier work for?
John Frazier works for Hasbro
What is John Frazier's role at the current company?
John Frazier's current role is Senior Director, Global Brand Strategy and Marketing - Preschool and Fashion Portfolio.
What is John Frazier's email address?
John Frazier's email address is jo****@****inc.com
What is John Frazier's direct phone number?
John Frazier's direct phone number is +140143*****
What schools did John Frazier attend?
John Frazier attended D'amore-Mckim School Of Business At Northeastern University, Isenberg School Of Management, Umass Amherst, Universitat Autònoma De Barcelona, High School.
What skills is John Frazier known for?
John Frazier has skills like Marketing, Marketing Communications, Social Media Marketing, Market Research, Marketing Strategy, Customer Insight, Email Marketing, Management, Strategy, Brand Management, Competitive Analysis, Online Marketing.
Who are John Frazier's colleagues?
John Frazier's colleagues are Ten Kai, Jill Soares, Julia D'avino- Minicucci, Hasan Gpj, Curtis Chan, Vincente Onorato, Fernanda Sánchez P.
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