John Galla Email & Phone Number

Media, Pa, Us

Chester, Pa

● Built in-house marketing department, directing all aspects of market evaluation and strategy, content creation, social media, PR/community relations, videography, web development, SEO, and business analytics (including custom databases and reporting); reallocating outsourcing costs back into budget, and driving substantial year over year business growth● Developed multi-channel integrated market plan, focused on improved SEO, lead generation/acquisition and customer retention; improving brand awareness, furthering new market penetration, and increasing overall business volume● Redesigned website to integrate Google Analytics, responsive design, online contact forms, social media plugins, and improved brand positioning and measurably increasing online inquiries● Overhauled Google My Business and implemented new paid search, direct mail, email marketing, social media, and SEO strategies, achieving high ROI on ads and augmenting annual revenue

Swarthmore, Pennsylvania, United States

● Audited existing business operations to identify areas of improvement, restructured business strategy, and transformed business from a negative ROI to profitability within first six months● Set up structured payment plans on debt positions with existing vendors, enabling continued operations and subsequent business growth● Maintained business licensing, insurance, data privacy and PCI compliance requirements● Revamped team structure and asset allocation to eliminate unprofitable services, increasing company revenue over 2 year period● Expanded business location/yard to offset material/dumping expenses, further increasing revenue● Secured additional business cashflow/expanded lines of credit for operating expenses and growth

Wayne, Pa

● Built a client-facing interactive media department from scratch, and streamlined internal workflows to augment client business operations, generating additional revenue streams for 10+clients.● Transformed 11 traditional association business models to digital-first, enhancing the member experience through streamlined interactive portals and customized applications, increasing the membership and program participation● Developed online algorithmic pairing tool to cultivate a nationwide professional peer (7K+) mentoring program ● Converted educational resources into a fully searchable interactive repository and expanded global industry standardized knowledgebase into multiple languages, increasing weekly enrollment● Managed relationships with client stakeholders and 20+ vendors/agencies to oversee successful/timely launches● Maintained, integrated, updated, and modernized 77 websites (customized CMS’s) and 100+ databases for clients● Fully digitized the paperwork process for a global organization’s mandatory certification program using a customized database solution, increasing certified technicians enrollment over a 5-year period, and vastly expanding market share● Managed digital projects of varying complexity/budgets (website revamps, application development and integration, data migration/architecture, SEO and analytics) from inception through implementation, launch and maintenance ● Expanded educational forum from single chapter to nationwide program (7,000+ members/63 chapters of industrial security professionals) on a custom-built CMS integrated with Cisco’s API ● Eliminated the need for paper applications, reducing processing times and costs, while increasing membership and membership retention● Developed emergency assistance algorithm for disaster recovery program for a 200+ member organization utilizing geolocation across the United States and Canada allowing for SMS/email notifications and 5-minute response times

Chester, Pa

• Developed, prepared and taught six courses (Visual Literacy, Public Speaking, Basic Web Design, Introduction to Digital Photography, Mass Media and Society, and Introduction to Advertising).• Visual Literacy: - Emphasized elements of visual form/composition and the fundamentals of mediated communication. - Honed student perceptual/cognitive skills with semiotic theory and critical analysis of sign systems.- Formalized concepts and best practices of graphic layout/design to synthesize foundations of visual communication into a student’s own message-crafting and visual expression.• Public Speaking:- Imparted fundamental skills for effective communication and critical listening, through exercises, lectures and a series of practical speeches intended to improve presentation and organization of ideas.- Introduced students to rhetorical constructs of debate, persuasion and extemporaneous speech.- Augmented student understanding and appreciation for the power of words, syntax, rhetorical effect, inflection and use of visual aids in presentation, (including PowerPoint slideshows).• Basic Web Design:- Instructed students in basic HTML, CSS, JavaScript and computer-aided application/construction of websites using Dreamweaver CS5 for both Mac & PC.- Developed students’ understanding of web content (visual, typographical, informational and interactive), via lectures, class exercises devoted to specific aspects of design and critical analysis of current online content.• Introduction to Digital Photography:- Immersed students in practical course in the fundamental principles and creative techniques of photography.- Trained students in use of basic optics, lenses, studio lighting and digital camera operation.• Mass Media & Society:- Examine the effects of mass media on people’s attitudes, behaviors and cognition. - Study forms, theories and functions of mass communication to determine the role of media in shaping the lives of individuals.

Malvern, Pa

• Constructed and fabricated decorative and functional scenery for all theatrical productions• Responsible for installing and striking all stage pieces from show to show.• Assisted production department with all necessary business, such as installation of lighting instruments and maintenance of scenery shop.• Performed live mixing of sound cues, music and microphone feeds for theatrical performances.• Maintained inventory of microphones and sound equipment through regular testing.

Bryn Mawr, Pa

• Design sets for upper and middle school drama departments.• Organize materials to facilitate construction of sets using student workforce.• Train students in various construction methods and proper handling of tools.

Media, Pa

Villanova, Pa

King Of Prussia, Pa

Los Angeles, Ca

King Of Prussia, Pa

Master Of Arts (M.A.), Theatre/Technical Theatre

Bachelor Of Arts (B.A.), Communication And Media Studies

Minor in Japanese; Concentration in Irish Studies