John Garlick Email & Phone Number

Nottinghamshire, England, United Kingdom

Nottingham, United Kingdom

Redefined the strategic Go To Market approach for smart, repositioning this from being operationally led to being a cutting edge, best in class, data driven marketing strategy, utilising ATL, BTL and digital channels. Built the operating model across multiple functions to support this, delivering more than 1.5m customer appointments, continually optimising and driving efficiency. Lead and grew the team, navigating them through change, whilst being the interface into the operational business and reporting to board.Achievements- Changed the Go To Market strategy from being operationally driven to marketing driven, introducing segmentation, propensity models and contact strategies to grow the proportion of appts delivered by marketing from 30 to 61%- Developed a through-the-line, customer centric, tailored and optimised marketing approach that was classified by UK Government (BEIS) as 'Best-In-Class'- Generated more than 1.5m customer appointments, helping E.ON be industry leading in the rollout of smart with more than 50% customer take up- Reduced the cost per booking from £30 to £6, driving efficiencies and introducing creative approaches, before maintaing this cost despite increasing saturation- Introduced a new operating model, building, leading and growing a high performing multi-functional marketing team across digital, CRM, insight, campaigns, PR and social that exceeded business targets- Delivered a 28% improvement in the online booking funnel equating to circa 15k incremental online bookings annually- Well regarded as an influential and active contributor within industry- This performance was recognised by E.ON, inviting me onto the Talent programme.

Led the customer acquisition programme, increasing sales and improving efficiency. Led the £7m brand campaigns around energy efficiency and tariff selection. Led the customer retention programme for E.ON, introducing new messaging hierarchy. Led the channel shift initiative to get more customers engaged online. Managed and re-tendered the local creative agency roster.Achievements- Grew acquisition sales from 37k to 93k, tripling the direct-to-site sales and doing this at £10 below cost per sale target- Brand campaign lead for two £7m through-the-line advertising campaigns across B2C and B2B that achieved an ROI of £1.78 (above benchmark) and a 13pt NPS increase- Reduced customer churn by 4% pts YOY, retaining more than 150k customers through the implementation of a data driven customer engagement strategy- Improved channel shift response rates by more than 500%, delivering over 300k online account registrations in a six-month period, far exceeding business target- Developed the Go To Market approach for industry first Smart Pay As You Go offering, E.ON Go Solar partnership and Energy Efficiency comparison tool- Led the re-tender of local creative agency roster, refreshing strategic skill sets and saving 2% on cost- Introduced a number of colleague engagement iniatives that improved morale by 8% and ensured the team were better connected and supported.

Delivered mandated, complex, price change communications, retention, acquisition and new product campaigns. Led the sponsorship strategy for Nottingham City.Achievements- Built reputation for creative and commercial thinking, understandng and adapting to new environments and subject matter quickly and reliable campaign develivery- Secured promotion after just 12 months- Introduced a paragraph logic approach to deliver price change communications, reducing delivery time by 3 weeks and saving 15% in production costs.

Australia

Fulfilling a dream of travelling the world, working in administration and recruitment in Brisbane and Sydney to provide the funds for following my passion.

Led the customer engagement programme, incorporating digital with direct to drive purchase and increase customer lifetime value. Delivered a robust test and learn approach to maximise response.

A broad and varied marketing position, enabling me to put into practice the theory learnt and developed at University. Duties included campaign management, website design, event management, internal sales support and development of product collateral. A role that really ignited my passion for marketing.Joined as Marketing Co-ordinator, promoted to Marketing Executive after 18 months.

Bachelor'S Degree, Management Studies

A management degree with a focus on marketing modules including Marketing Strategy, International Marketing, Digital Marketing.

Cim Professional Diploma In Marketing, Marketing, Passed With Merit

A professional diploma, furthering my undergraduate study with a focus on: - Marketing Strategy - Mastering Metrics - Digital Marketing.

A Levels, Business, Geography, Physical Education

A - Business Studies, B - Geography, C - Physical Education