Lead the development and execution of sales strategies, volume goals (short and long-term), marketing budgets, and incentives for entire distributor portfolio of beer, cider, ready-to-drink cocktails (rtd), non-alcoholic beverages (na), and mead.Supervise a team of 4 employees developing and tracking performance against quarterly goals with direct reports, performing monthly one on one meetings to create accountability and track performance. My team oversees the following distributor departments: inventory management, inside sales and special events, pricing and data administration and design center and POS.Lead the prospecting process to develop new suppliers within portfolio.

Lead sales and marketing efforts across the brewery. Develop and execute annual sales and marketing strategy, which includes sales volume, distribution and market activity goals, product portfolio, brand priorities, and brand programming.

Delivery of the annual business plan and overall market execution within Eastern Division for Oskar Blues Holdings (Cigar City Brewing, Oskar Blues Brewery and Perrin Brewing Co). The division was made up of three regions (Mid-Atlantic, Northeast and Southeast), twenty-two states and DC (AL, AR, CT, DC, DE, FL, GA, LA, MA, MD, ME, MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT and WV), thirty-nine employees (eight managers and thirty-one sales representatives) and sixty-eight distributor partners.Key Accomplishment. Onboarded a combined team of Oskar Blues Brewery & Cigar City Brewing “born” employees, across three regions, into Oskar Blues Holdings’ culture. Integrated company’s vision, defined goals, brand positioning and technology with Eastern division team and distributor network. The aligned team sold 1.399 million ce(s) with sales trend of +94,903 ce / +7.3% through August of 2017.

Wholesaler, team and key retail account development for territory of six states (plus DC), ten co-workers (one manager and nine sales representatives) and thirty-three wholesalers. Key Accomplishment. Grew Mid-Atlantic region +162,487 ce / +48.2% over three-year period: 2014 YE (337,105 ce) and 2016 YE (499,592 ce). Added four new positions within region: (1) market manager and (3) territory sales representatives. Mentored two sales representatives into manager positions.

Off and on premise retail account development. Territory: DC, Eastern Shore of Maryland and Maryland’s Montgomery County.o Achieved, developed, and maintained “preferred supplier status” with our distributor and key account partners within specified markets.o Exhibited high performance on executing sales goals: distributor work-withs, account activities, new net points of distribution on specified package types, display and feature initiatives, and program implementation. o Collaborated with management team to successfully execute brewery rollout of DC and Maryland in August of 2011. o Successfully leveraged national programs and brand supporting tools to help achieve and maintain New Belgium as a craft beer market leader. o Collaborated with coworkers on project teams and events including: Tour de Fat (DC), Savor beer festival and Craft Brewers Conference. o Developed and integrated flexible “best practices” for day-to-day business interactions with our distributor partners.

Off and on premise retail account development. Territory: TN. o Achieved, developed, and maintained “preferred supplier status” with our distributor and key account partners within specified markets.o Exhibited high performance on executing sales goals: distributor work-withs, account activities, new net points of distribution on specified package types, display and feature initiatives, and program implementation. o Collaborated with management team to successfully execute brewery rollout of Tennessee in June of 2008. o Successfully leveraged national programs and brand supporting tools to help achieve and maintain New Belgium as a craft beer market leader. o Collaborated with coworkers on project teams and events including: Tour de Fat (Nashville) and Clips (film festival). o Developed and integrated flexible “best practices” for day-to-day business interactions with our distributor partners.

Off and on premise retail account development. Territory: North Bay, Peninsula and San FranciscoResponsibilities: o Distributor level- performing distributor work-withs, communicating portfolio schedule and program calendar, managing POS, and organizing crew drive selling day(s). o Account level- new net points of distribution on specified package types, developing relationships with key accounts, POS merchandising and account promotional activities complying with CA regulations. o Eventing level- organizing and conducting sponsorships, festivals and special events.