John Giglio Email & Phone Number

● Manages monthly and quarterly analytics reporting process, provides insights, recommendations, and tracks against KPIs by establishing measurement framework (ROI and KPIs) and developing best-practice analytics and reporting capability to measure and report marketing campaign performance. ● Manages influencer marketing through an influencer marketing agency; reviews and approves marketing collateral to insure and enhance the brand’s overall image. ● Creates marketing channel roadmaps to grow the brand in geographically diverse segments, and to develop brand maturity and corresponding product awareness. ● Prepares monthly marketing reports for the senior leadership team and planning of annual marketing budget.

Woodbridge, Ontario, Canada

● Negotiated and closed over $15,000,000+ annually in leads and secured customer payments on a today basis while ensuring customer satisfaction. ● Oversaw the daily operations of 14 sales staff and planned their schedules while also being responsible for effective recruitment and dismissal.

Mississauga, Ontario, Canada

● Managed all brand marketing advertisement media campaigns for Sensodyne, Polident, Jiffy Toothache, and Poligrip including national television commercials, trade magazines, and radio.