John Gioftsidis Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Managed 3 categories at store level for 115 stores, inclusive of 68 accounts across Harvey Norman, The Good Guys, JB HI FI and Retravision throughout territory encompassing Melbourne Metro, Frankston & Peninsula and Geelong.Increased Product Sales; implemented new product range, sales and merchandising strategies, securing lucrative additional shelf and floor space through sophisticated negotiations and providing expert product knowledge training. Additionally acquired profitable new accounts and identified substantial growth opportunities within existing accounts. Headphones by 307% at Retravision, 187% at Harvey Norman, RME by 340% across key accountsTranscended Ambitious Targets; delegated demanding targets 45% higher than national average. Faced with challenges of lower competitor prices and overstock of similar products, detecting multiple model ranging prospects to provide diversified selection whilst meeting customer need to deliver strong sell through. Summary of exceeded targets includes:RME and Memory Card sales by 186% at Retravision, 166% at Harvey Norman and 183% at The Good GuysHeadphone sales by 165% at Retravision and 125% at Harvey NormanOptimised Brand Awareness; merchandised stores with best practice displays such as strategic brand blocking and dump bin displays, leveraging eye-catching locations within high foot-traffic areas to capitalise on impulse buying.Grew Regional & Interstate Sales; led, coached and mentored VIC team to identify expansion opportunities, resulting in 148% enhancement to Tasmanian sales and 248% boost to regional Victoria sales.Facilitated Valuable Training; created, coordinated and conducted in-store product training across 115 stores, training 120 staff on monthly basis, greatly enhancing knowledge, confidence and excitement in selling products. Provided detailed training manuals, samples and demonstrations to maximise understanding and retention.

Melbourne, Australia

Industry leading consumer goods sales and marketing company, expertly guiding by delivering growth solutions and exceptional service. With expertise spanning all retail channels and solutions strengthening client capabilities in developing best practice, insight analysis and customer targeting. Employs more than 25,000 associates with 40 offices throughout United States, Canada, Mexico, Australia and New Zealand.Transferred employment across from Campbell Consumer Products following company merger, managing 20 supermarket accounts. Actioned planograms and relays and undertook shelf management activities to reflect sales and brand market-share. Key Achievement:Generated Strong Results; during 1 year employment, had great success in securing 100% ranging of new products into new stores, achieving 100% distribution executing brand promotions and selling 1,250 carton deals into independent supermarkets.

Melbourne, Australia

Manufacturer of domestic cleaning products, sold through retail clients such as Safeway, Coles, IGA and Foodworks.Determined shelf facings number and location in retail stores to suit high and low volume categories, ensuring products stand-out against competitor offerings. Created comprehensive planograms and negotiate optimal product positioning, maintaining location and pricing accuracy in store.Key Achievement:Produced $50K in revenue in 9 months; re-established product range in independent clients, selling supplementary 50 new products. Additionally secured 100% ranging of new models into new stores, achieved 100% distribution by executing influential brand promotions and accomplished 100% graded distribution into Safeway account.