John Godbold Email & Phone Number

Atlanta, Ga, Us

Windsor, Berkshire, Gb

Developed data-driven performance insights and championed actions with leadership to drive sustainable revenue growth for IHG’s Loyalty Program. • Created long range targets, annual goals, and forecasts based on customer trends & initiatives• Identified and tracked metrics that showcase the value proposition of the loyalty program• Conducted variance analysis on key performance indicators including underlying drivers• Identified and measured impact of marketing initiatives to help close performance gaps• Led development & automation of self-service reports leveraging Tableau and other analytic tools• Conducted pricing analysis for Loyalty Ambassador membership fees• Identified insights into member attributes and behaviors to inform program strategy and structure• Supported member propensity model to forecast members' likelihood to redeem loyalty points• Measured tier level benefits and CRM initiatives through pre vs. post analysis• Provided proactive analytics supporting IHG’s Luxury Loyalty strategy• Served as a subject matter expert for Loyalty performance to internal and external audiences.

Windsor, Berkshire, Gb

Delivered analytics and insights to operations and upper management across IHG’s Sales & Marketing Organization to aid in performance tracking and decision-making. • Led team of 33 analysts (30 in Manila) supporting Web Interactive Marketing, Sales, Reservations and Customer Care, Channel Integration, Loyalty, and Consumer Insights• Directed annual goal setting process aligning disparate department timelines and processes• Implemented company’s Winning Metric Framework across the Marketing Organization• Developed cross-departmental scorecards to measure performance• Investigated variances on key performance indicators• Presented monthly results and insights to senior management• Evaluated profitability of partnerships with Airlines, Loyalty Coalitions, and other strategic partners• Performed the financial modeling to support the offer construct of a $15M multi-brand promotion• Informed departmental strategy though insights and coordination with external consultants

Windsor, Berkshire, Gb

Worked with senior management to provide financial analysis on complex marketing P&Ls with recommendations regarding business opportunities and internal measurements.• Prepared and presented monthly results to Senior Management• Responsible for P&L budgeting, forecasting, and long-range planning• Performed driver analysis on $250M Revenue and associated cost items• Led measurement of $471M liability coordinating actuaries, auditors, and accountants• Created new P&L’s for identifying and tracking InterContinental Brand activity• Addressed budget shortfalls by identifying under-utilized marketing and overhead spend• Tracked member award redemptions and resulting impact on cost per loyalty point• Measured $70M in marketing initiatives through project tracking systems• Oversaw payroll, overheads, and department allocations

Windsor, Berkshire, Gb

Assessed corporate systems and processes with supporting recommendations.• Reviewed PeopleSoft Integration• Conducted Treasury Review – Asia Pacific Region• Assessed the Hotel Management Contract Review process• Performed hotel audits and fraud discovery– Japan, Canada, US • Led reviews of corporate processes

London, Gb

Performed on-site audits for manufacturing and insurance clients.• Audited P&L and balance sheet accounts for a variety of clients• Tested internal controls and prepared year-end financial statements• Supervised and reviewed work of audit team members

Bachelor Of Science - Bs, Accounting

Master'S Degree, Accountancy