With over 15 years of leadership in the coffee industry, my journey has been driven by a passion for innovative product development and a commitment to excellence. At Silverback Coffee Solutions, my mission is to enhance the global coffee experience through cutting-edge innovations and superior consulting services. My approach is rooted in a deep understanding of the industry's dynamic nature, ensuring that I can consistently deliver high-quality products and services that align with the latest market trends.At Gorilla Gear, my role has involved spearheading product development initiatives on a global scale, fostering a culture of continuous improvement and creativity. My dedication has positioned me at the forefront of the industry, providing comprehensive solutions that make every cup of coffee exceptional. My tenure here has honed my expertise in not just product innovation but also in providing strategic consulting, evidenced by my substantial contributions to coffee enterprises worldwide.Proficient with 3D engineering design for product development as well as 3D planning/designing of production facilities for roasters and equipment manufacturing sites.A deep understanding of equipment has helped me become an experienced production and profile-developing coffee roaster, my worldwide travels have also helped me to become an excellent taster/cupper, from roasting competition coffees, Judging COE, green bean sourcing at origin and roasting/blend development for many companies worldwide, I have developed QC/QA processes and procedures through a blend of data and sensory driven approaches.With 27 years of hospitality experience, I believe my unique collection of expertise delivers a well-rounded approach to any project.2009 UK Latte Art Champion2009 WLAC Finalist ( 6th Place )2010 UK Barista Champion2010 WBC 14th Place2011 UK Barista Champion2011 WBC Finalist ( 6th Place )2013 UK Barista Champion2013 WBC Semi-finalist ( 10th Place )2018 New Zealand Barista Champion2018 WBC Finalist ( 6th Place )Coached and Roasted for multiple regional and National Barista Champions.