Collaborate with Spotify Global and Regional Sales leaders as well as cross-functional partners to drive value, innovation and strategic insights to the sales efforts for these verticals and enable growth. Responsible for developing the vertical go-to-market narratives of Spotify’s broad solutions for clients and acting as the industry voice, providing thought leadership and high-touch client engagement.Responsibilities include:- Maximize revenue to the Retail, QSR & Travel verticals through products and services targeted specifically to vertical needs- Identify and report consumer trends analysis specific to the retail, QSR & Travel verticals- Structure and develop the vertical narratives in partnership with Strategic Marketing- Align with product marketing and measurement teams to build scalable productpackaging solutions that are specific to the needs of the verticals represented- Instrumental in the development of Spotify's network affiliate strategy in the retail media network landscape.- Advise on ad product innovation to maximize needed brand outcomes, including successful launches in 2022-23 that generated high client interest and investment- Strategic client engagement, providing thought leadership, engaging and deliverable solutionsto core client needs- Responsible for understanding global client needs and refine regional strategy across NA, EMEA, APAC and LATAM.- Support defined regional Spotify leadership teams, providing commercial support, strategicguidance and category leadership- Enable clients to maximize the business and brand-building potential of Spotify both on andoff platform- Collaborate with internal local and cross-functional teams to ensure knowledge transfer,product design and to improve the process and impact of our work with clients- The voice of Spotify at key client events and industry speaking engagements for retail, QSR & Travel verticals including Shop Talk, Grocery Shop, World Retail Congress & NRF Big Show

Persistently explore and uncover the business needs of Pandora’s key retail vertical partners. Set the vision and the strategy for how client advertising can reach millions of listeners through Pandora’s audio, display and video product offerings. • Partner with sales leadership to execute a national industry-specific strategy in the retail sector, in addition to playing an active role in generating new business; achieved sales goal in 11 of 13 quarters. • Develop and foster C-Level relationships across all retail accounts to create awareness and deep understanding of the Pandora platform. • Provide superlative client service, research and market analysis focused on retail sector. • Partner with leaders of sales, ad product sales and marketing teams to develop thought leadership that enables sales leads to deliver game-changing business growth. • Co-develop product innovation in conjunction with client partners that benefit both the Pandora listeners, client and industry objectives. • Speak at industry events including ShopTalk, AdWeek, LBMA-RetailLoco, MegaTrends Conference.

Provided cross-functional internal marketers and product development groups with the strategic vision necessary to address the digital marketing and media needs of eCommerce and Brick & Mortar retailers. Responsible for driving go-to-market strategies, senior client marketer relationships, building new digital products/solutions, partnering with sales teams to drive revenue and evangelizing AOL’s value proposition in the retail industry.• Extended business with existing retail clients and opened doors to new opportunities resulting in incremental revenue and business development potential; included big box, department store, specialty, health/wellness and pure Ecomm retailers across the category.• Proactively represented the company as the voice of Aol Advertising across the industry, including Ad Week panels, digital industry conference speaking engagements & blog articles in trade publications.• Tailored and presented retail client solutions including cross-device mobile strategy, online video distribution, programmatic media buying & optimization, multi-touch attribution modeling and premium content development.• Led the Aol Retail Advisory Group comprised of 20 senior level client marketers from across the industry, including pure eCommerce players. • Created retail curriculum and training materials to build greater knowledge of client business among team.• Partnered with the sales leadership team to increase advertising revenue and profitability by focusing on products that transitioned spend from traditional media to digital channels in support of eCommerce and brick & mortar retailers.

• Member of the executive team that led the development of marketing strategies and general market & multicultural media planning in support of the Walmart account, including eCommerce integration.• Won and integrated incremental media revenue for newspaper/circular distribution & digital media; managed planning and activation of all national and local publishing, dramatically reducing client rates YoY.• Instituted and managed the retail competitive and business intelligence team for the agency.• Acted as Chief Operating Officer managing an account team of 100, executing process efficiency to increase profit margins and negotiating annual scope & fee with client, resulting in increased agency revenue.

Contract brand marketing, digital media, merchandising and organizational development consultant for several diverse business concerns including:- Percolate (2015)- Oculus360 (2013-2016)- LSI: Local Store Identity (2013-2014)- Taproot Foundation (May 2010- Jun 2011) Team leader for Service Grant projects in the New York City area with focus on secondary education.- Leo Design (Nov 2010 - Jan 2011) Collaborated with Company owner to explore expanded development of e-commerce site and review current merchandising and marketing strategies for both the retail and e-commerce destinations- Bloomingdales.com (Sep 2009- Apr 2010) - Number: Lab Men's sportswear (Jul 2008 - Jul 2009) Advised founding partners in building the online presence and retail distribution of a new men’s sportswear start-up brand; recommended enhancements in brand identification, creative strategy and marketing communication to target customers and potential retail partners in the global marketplace.

Served as senior level liaison working closely with creative, marketing, merchandising and production groups in the planning and execution of multiple and overlapping digital media projects in support of the eCommerce platform. Reorganized the staffing and creative work flow requirements for product photography to expedite release to website resulting in a 20% reduction in execution time. Collaborated with eCommerce and brick & mortar fine jewelry/accessory merchants to represent the product in more brand appropriate fashion on the eCommerce site, resulting in 30%+ sales performance vs plan.

Recruited by newly appointed CMO to provide leadership in marketing strategy and build national brand media campaigns in support of the Macy’s nameplate. Aligned the strategies across seven disparate regional operating units and eCommerce team based on actionable consumer insight, competitive understanding, analysis, and marketplace execution. • Led marketing calendar development & national campaigns for print & digital media brand strategy and aligned with the eCommerce promotional activities.• Developed national magazine strategy and title selections including negotiation of “value add” and high impact unit placements; placed a major focus on growing Hispanic consumer targets.• Collaborated with creative team and agencies to launch the “Celebrity” television campaign in Fall 2007 that dramatically changed industry and consumer perception of the brand in the national landscape.• Presented Macy’s national brand strategy to key fashion merchant and media partners in order to gain support and develop content for national print, television and online media initiatives.• Integrated third party partnership opportunities and product placement in cable & network television and online programming to support ongoing brand development; influenced development of multi-use content.

Successfully partnered with creative & merchant teams to launch a national brand focused multi-channel in-store marketing and media strategy using all creative elements necessary to renew, extend and differentiate the Ann Taylor and Lofts brand in the consumer marketplace.• Innovated production & distribution methods of in-store photographic collateral to 800 stores resulting in first year savings of over $12.0MM, or 20% of total marketing spend; reinvested savings in branded media.• Ensured the quality of brand presentation by developing creative specifications for direct mail, in-store collateral and special marketing vehicles in support of Ann Taylor and Loft stores.• Managed art-buying team that produced all location/studio fashion photo shoots within budget allocated.• Produced 40+ premium “look book” projects reaching 40MM customers annually to support branding effort.

Recruited to Bloomingdales as Director of Marketing and was subsequently promoted to Vice-President in 2000 after successfully reorganizing the budget planning, production process and account management structure to a more effective & efficient standard. • Managed 35 account directors, financial & media planners, print production & pre-press managers and support staff in execution of seasonal marketing strategies; management style contributed to low turnover.• Accountable for a $120MM annual budget and profit improvement; initiated capital funding projects to enhance efficiency and profitability of operations.• Saved over $1MM in annual expense by Implementing new technologies benefiting management of database systems, project workflow and creative/production process.