John Grimaldi Email & Phone Number

• Evaluate and develop internal sales/marketing processes to minimize lead time of bringing opportunities to actual sales• Evaluate business opportunity and determine if it is in the company's best interest to make the capital investment required to build a new product. The analysis includes market potential based on product design, its estimated production cost and the projected selling price.• Communicate the competitive advantages to the sales force and supply the necessary tools to sell the increased value in order to achieve maximum profitability on each product pricing decision.• Maximize gross profit by estimating critical variables, which lead to the optimum pricing decision for each product sold.• Perform extensive research to become intimately familiar with the customers, their application requirements, product performance, manufacturing capabilities, production costs, product options, other markets for products, companion products suitable for sale as a compliment to core product lines and tabulate competitive strengths and weaknesses.• Communicate to the sales force to keep them trained on all products including customer application, product pricing and product opportunities across the market.• Travel with the sales force, meeting face to face with key customers on a regular basis.

• Develop and Market risk solutions catering to the North American residential and light commercial HVAC/R industry.• Work with prior and new OEM clients to create launch plans for marketing of new Extended Service Agreement (ESA) Programs with projected revenue of $8 million.• Research and identify current market trends in HVAC/R industry for ESA growth opportunities. • Work with underwriters to determine adequate reserves for risk exposure• Train inside and external sales personnel via direct interaction or webinars.

Company purchased by Service Net• Responsibility’s included Product Development, Pricing, Customer Service and Sales Support.• Developed and executed ESA programs with HVAC/R OEMs, Distributors and Dealers which resulted in a revenue growth of over $5 Million.• Reviewed workflow procedures and developed processes to create quality control feedback systems.• Created a Direct Marketing division with first year sales of over $1 million.• Created, along with an OEM partner, a National Service department for the commercial food service industry, accounts included McDonalds, 7-11 and PF Chang• Working with IT planned and implemented an internal IVR phone system.

Refrigeration Product/ Marketing Manager• Initiated all aspects of product launch including product sourcing, development of product sales brochures, promotions, sales, pricing and customer base analysis• Planned and put into operation a refrigeration organization of 6 division managers and 35 outside sales representatives that effectively grew the segment 24% increasing sales $9.5 million in 12 months• Implemented sales and marketing programs that improved market position in the refrigeration segment• Developed and structured a nationwide technical support networkHVAC Business Segment Manager• Accountable for marketing and purchasing with P&L accountability for business segment• Developed new product programs, pricing, promotional, inventory and sales strategies which accounted for an increase in sales from $300 million to $450 million in 24 months.• Responsible for relations with 30 key manufacturers including negotiations involving pricing, rebates and Co-Op funds.• Increased profits 19% in 24 months from $53 million to $63 million by creating a branch pricing strategy.• Managed relations with vendors and purchasing to establish and maintain stock levels to maximize profits and turns. Initiated a vendor stocking program which increased turns from 9% to 15%• Developed and implemented training modules utilized company-wide.

Business Administration, Business Management, Marketing

General